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Lap 12
Sign Here: Licensing for a Profit
12
Marketing
9th Grade
08/23/2012

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Cards

Term
Branded product
Definition
An item that features only the logo of the manufacturer and not another company’s trademark
Term
Copyright
Definition
Legal protection of original works and intellectual properties granted by the government to give their creators
sole rights to them
Term
Endorsement
Definition
Approval by a reputable external source
Term
Guarantee
Definition
The fee a licensee pays up front in order to use trademarked property
Term
Licensee
Definition
A company that wants to manufacture and sell products using trademarked property
Term
Licensing
Definition
An agreement that allows one company to use the trademarked property of another company to manufacture
and sell its own products
Term
Licensor
Definition
An organization or company that holds the rights to trademarked property
Term
Logo
Definition
The name and/or symbol used by a business; also called signature
Term
Royalties
Definition
A percentage of actual sales that a licensee pays to a licensor; usually anywhere from 5 to 15 percent
Term
Slogan
Definition
A phrase that is easy to remember
Term
Sponsorship
Definition
An agreement that allows a company to pay a fee to a team or an event for the right to affiliate itself with that
team or event
Term
Trademarked property
Definition
A symbol, design, or word used to identify a good or service and registered with the government
to prevent use by others
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