Shared Flashcard Set

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Lakoff. 11 Things a Progressive Can Do
fr p 28-9
12
Marketing
Not Applicable
02/02/2015

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Cards

Term
n,e,t,m,com,s,con,v,coo,p,b
Definition
Notice
Elephant
Truth
Moral
Coming
Strategically
Consequences
Voters
Cooperate
Proactive
Base
Term
n
Definition
First, NOTICE what conservaitves have done right and where progressive have missed the boat.
It is more than just control of the media, though that is far from trivial. What they have done right is to successfully frame the issue from their perspective. Acknowledge their successes and our failures.
Term
e
Definition
Remember, "Don't think of an ELEPHANT."
If you keep their language and their framing and just argue against it, you lose because you are reinforcing their frame.
Term
t
Definition
The TRUTH alone will not set you free.
Just speaking truth to power doesn't work. You need to frame the truths effectively from your perspective.
Term
m
Definition
You need to speak from your MORAL perspective at all times.
Progressive policies follow from progressive values. Get clear on your values and use the language of values. Drop the language of policy wonks.
Term
com
Definition
Understand where conservatives are COMING from.
Get their strict father morality and its consequences clear. Know what you are arguing against. Be able to explain why they believe what they believe. Try to predict what they will say.
Term
s
Definition
Think STRATEGICALLY, across issue areas.
Think in terms of large moral goals, not in terms of programs for their own sake.
Term
con
Definition
Think about the CONSEQUENCES of proposals.
Form progressive slippery slope initiatives.
Term
v
Definition
Remember that VOTERS vote their identity and their values, which need not coincide with their self-interest.
Term
coo
Definition
Unite! And COOPERATE!
Here's how: Remember the six modes of progressive thought: (1) socioeconomic, (2) identity politics, (3) environmentalist, (4) civil libertarian, (5)spiritual, and (6) antiauthoritarian. Notice which of these modes of thought you use most often - where you fall on the spectrum and where the people you talk to fall on the spectrum. Then rise above your own mode of thought and start thinking and talking from shared progressive values.
Term
p
Definition
Be PROACTIVE, not reactive.
Play offense, not defense. Practice reframing, every day, on every issue. Don't just say what you believe. Use your frames, not their frames. Use them because they fit the values you believe in.
Term
b
Definition
Speak to the progressive BASE in order to activate the nurturant model of biconceptual voters.
Don't move to the right. Rightward movement hurts in two ways. It a) alienates the progressive base and it b) helps conservatives by activating their model in biconceptual voters.
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