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| Something a person intends to acquire, achieve, reach or accomplish. |
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| Exact, clearly defined or explained. |
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| A figure that can be objectively assessed |
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| In keeping with reality, likely to happen. |
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| Containing a date when a goal will be reached |
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| a reason in favor of an option; a potential benefit |
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| a reason in opposition to an option; a potential limitation or weakness |
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| a whim or sudden desire to do something; acting without thinking |
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| a learned behavior that is repeated over & over, usually without thinking. |
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| related to the traditions, beliefs, roles and communication styles of a group |
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| related to all people collectively |
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| statistical data about a population |
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| related to the state of the economy, the finnancial balance of a population |
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| products, resources and systems used for specific purposes |
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| print, sound, and image channels through which information is conveyed |
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| related to the sense of right or wrong |
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| something one must have in order to live |
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| something one desires to improve quality of living that is not required to live |
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| a fundamental belief about what is desirable and worthwhile |
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| a measure of quality or excellence |
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Definition
| The relative importance a person places on a value, goal, or alternative |
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