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| the use of information technology in the process of creating, communicating, and delivering value to custoemers |
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| continuous optimization of a firm's business activities through digital technology |
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| the subset of e-business that is focused on transactions |
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| global network of interconnected networks |
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| internal "internet" for use by a corporation |
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two or more proprietary networks, joined to share info.
Ex. if 2 companies joined their intranets |
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| the portion of the internet that supports a graphical user interface |
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personal video recorder
like tivo |
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| offers customers more than one way to buy something |
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customer acquisition cost
cost of acquiring a new customer |
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| uses a standard definition protocol to make searching easier |
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| managerial process of developing and maintaining a viable fit b/w the organization's objectives, skills, resources, and changing mkt opportunities. |
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| specific measures designed to evaluate the effectiveness and efficiency of the e-business and e-marketing operations |
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| the deployment of enterprise resources to capitalize on technologies for reaching specified objectives |
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| the design of marketing strategy that capitalizes on the organization's electronic or information technology capabilities to reach specified objectives |
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| the method by which the organization sustains itself in the long term and includes its value proposition for partners and customers as well as its revenue streams |
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| method by which an organization sustains itself in the long term using information technology, which includes its value proposition for partners and customers, as well as its revenue stream |
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| the social and economic justification for an organization's existence is the satisfaction of customer wants and needs while meeting organizational objectives |
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| knowledge management: a combination of the firm's database contents, the technology used to create the system, and the transformation of data into useful information and knowledge |
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supply chain management
coordination of the distribution channel to deliver products to customers more effectively and efficiently |
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| firms build websites to draw special interest groups |
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| when firms put a link to someone else's retail website and earn a commission on all purchases of referred customers |
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| collecting, analyzing, and disseminating electronic information about customers, prospects, and products to increase profits |
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| enterprise resource planning: a back-office system for order entry, purchasing, invoicing, and inventory control |
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| the internet's unique ability to customize marketing mixes electronically and automatically to the individual level |
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| online transactions: selling good and services on the internet |
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| a type of e-commerce in which manufacturers sell directly to consumers, eliminating intermediaries such as retailers |
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| a form of e-commerce in which companies sell advertising either on their websites or in their email. |
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point of entry to the internet
Ex. yahoo or aol |
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intermediaries that assist in purchase negotiations without representing either buyers or sellers
Ex. Ebay or E*TRADE |
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| a place that allows buyers and sellers in a specific industry to quickly connect |
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| represent the buyer or the seller |
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represent more than one seller
EX. Travelocity |
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| brings together many catalog companies to create a new searchable database of products for buyers |
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| represents a cluster of manufacturers, online retailers, and content providers organized around a specific event or major asset purchase |
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| help individual buyers find specific products and the best prices online |
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| allows individual buyers to enter the price they will pay for particular items at the purchasing agent's website, and sellers can agree or not |
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| buyer cooperative / buyer aggregator |
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| help buyers form cooperatives online for the purpose of purchasing in larger quantities to reduce prices |
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| multiple online merchants are hosted at a website |
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| businesses that began on the internet, even if they subsequently added a brick-and-mortar presence |
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| return on investment: net profit/total assest |
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| a blueprint for e-marketing strategy formulation and implementation |
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| market opportunity analysis: includes both demand and supply analyses, for segmenting and targeting |
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| includes market segmentation analyses to describe and evaluate potential profitability, sustainability, accessibility, and size of various and potential segments |
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B2C: demographics, geographic, psychographic, and psat behavior toward product.
B2B: firm location, size, industry, type of need. |
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| assists in forecasting segment profitability as well as finds competitive advantages to exploit in the online market |
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| assists in forecasting segment profitability as well as finds competitive advantages to exploit in the online market |
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| different prices levels for different customers |
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bring buyers and sellers together and earn a fee for the transaction
Ex. Ebay |
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| partner relationship management |
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| countries with low gdp per capita that are experiencing rapid growth |
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| ex. language, cultural behavior, buying behavior |
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| least developed countries: poorest economies |
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| user responses to clicked on advertisements |
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| programs that can function autonomously in the web to make electronic decisions |
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| are able to function in the course of nearly any online session without a user's knowledge or control |
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| protects inventors' products |
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| protects images, symbols, words, or other indicators of an organization's identity |
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| No Electronic Theft (NET) Act |
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| confers copyright protection for computer content |
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| html statements that describe a website's contents |
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| when a user is required to click a button to demonstrate acceptance of terms |
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| use of software applications (robots) to enter a website and obtain data for the use of it's owner |
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| marketers continually scan the firm's macro environment for threats and opportunities |
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| online indepth interview: semi structured conversation with a small number of participants |
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| server-side data collection |
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| number of users who view each page, where they were before that, awhat they buy |
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| transaction processing databases |
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| move data from other databases into a data warehouse |
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| extracting predictive data from databases through statistical analysis |
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| in cars, uses gps to communicate b/w drivers and firms |
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