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Key Elements of Rhetoric
Vocab terms
22
English
10th Grade
09/23/2021

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Term
Rhetoric
Definition
(study of) persuasive language; according to Aristotle, use of the "available means of persuasion"
Term
Context
Definition
occasion, or the time and place, the text was written or spoken
Term
purpose
Definition
goal the speaker/writer wants to achieve
Term
assertion
Definition
an emphatic statement and declaration; an assertion supported by evidence becomes an argument
Term
tone
Definition
the speakers attitude toward a subject or audience
Term
assumption
Definition
a belief or statement taken for granted without proof
Term
counterargument
Definition
a challenge to a position, an opposing argument
Term
rhetorical question
Definition
question asked for effect, without expectation of an answer
Term
ethos
Definition
an argumentative approach that relies on the character or experience of the speaker
Term
logos
Definition
an argumentative approach that relies on facts, research, or logic
Term
pathos
Definition
a Greek term that refers to suffering, associated with broader appeals to emotion, arguments that use figurative language are usually pathos
Term
persona
Definition
the speaker, voice, or character assumed by an author of piece of writing
Term
aristotelian or rhetorical triangle
Definition
a diagram that represents a rhetorical situation as the relationship among the speaker, the subject, the audience, and the purpose of the speech/writing
Term
process analysis
Definition
"how to" argument
explaining how something works
Term
exemplification
Definition
examples and facts
instances and cases
Term
comparison and contrast
Definition
juxtaposition to highlight similarities and differences
Term
classification and division
Definition
to sort material or ideas into major categories
Term
definition
Definition
an argument that uses the definition of a concept as an essential element of the arguement
Term
cause and effect
Definition
examining the cause of a condition in order to prove the effect, offering a reason "why"
Term
fallacy
Definition
a failure in reasoning that renders an argument invalid
Term
ad hominem argument
Definition
responding to an argument by attacking a persons character
Term
discourse
Definition
written or spoken communication or debate
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