Term
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Definition
| in everyday usage, what makes it possible for us to recognize an individual and or an organization as distinct; from a systemic perspective something every living system does in order to maintain its boundaries and thus itself |
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Term
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Definition
| according to Albert and Whetten, the central, distinct, and enduring dimensions of an organization; according to Ashforth and Mael, "unfolding and stylized narratives about the 'soul' or essence of the organization; alternatively, that which represents an organization--from either the "inside" or the "outside" |
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Term
| Organizational Identification |
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Definition
| a feeling of oneness with an organization, such as when members define themselves in terms of the organization, internalize its mission, ideology, and values, and adopt its customary ways of doing things |
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Definition
| when allegiances to different organizations or subgroups are experiences as incompatible, such as when the customer orientation of one's workplace is at odds with the orientation of an outside professional group to which the employee belongs |
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Definition
| problems facing the previously stable identities of contemporary organizations due to over-communication, blurred organizational boundaries, mergers and acquisitions, critical stakeholders, etc. |
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Term
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Definition
| the systematic creation and handling of "corporate" signifiers |
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Term
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Definition
| an image strategy that leans on and, to some extent, exploits the positions of other players in the marketplace of products, services, and symbols |
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Term
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Definition
| groups of people who have a stake in the organization's activities and performance; their collective behavior can directly affect the organization's future |
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Term
| Integrated Marketing Communications |
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Definition
| the notion of aligning and coordinating all communication activities across formal organizational boundaries in order for the organization to speak with one voice |
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Term
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Definition
| an identity strategy where the organization uses one name and one visual style in all its communications; sometimes referred to as corporate branding |
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Term
| Corporate Identity Programs |
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Definition
| strategies to build and organize--often in a sequential manner--an organization's identity on the basis of its raison d'etre, its mission statement, and its desired image |
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Term
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Definition
| self-referential acts of communication through which the sender relates to its own messages; although auto-communication is essential in building an identity, it often implies self-absorption |
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Term
| Organizational Narcissism |
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Definition
| when an organization is so caught up in polishing its identity that the original purpose for communicating its values and goals are forgotten |
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