Shared Flashcard Set

Details

Keep Them Loyal
SE-115
21
Marketing
11th Grade
02/26/2014

Additional Marketing Flashcards

 


 

Cards

Term
Attitude: The way a person looks at life
Definition
Term
Business policies: Statements outlining practices the business follows, such as warranties and maintenance contracts
Definition
Term
Client loyalty: The devotion of a client to a particular business
Definition
Term
Clientele: A body of customers upon which an organization can rely for considerable repeat business
Definition
Term
Cold calls: Unannounced telephone calls or visits by a salesperson to prospects about whom little may be known
Definition
Term
Company leads: Information about and contact with potential customers provided by a company, its advertising, participation in trade shows, or telephone and mail solicitation
Definition
Term
Direct-mail marketing: An effort to obtain business by sending promotional material to customers in the form of letters, catalogs, postcards, faxes, and folders
Definition
Term
External sources: Contacts outside the business, such as other salespeople, specialized lists and directories, and industry trade groups
Definition
Term
. Follow-up: The determination of a customer’s satisfaction with a good or service after a sales presentation regardless of whether a sale was made
Definition
Term
Goodwill: Positive feelings toward a business; an advantage that a business acquires beyond the value of its products or services
Definition
Term
Guarantee: A promise made to the consumer that a product’s purchase price will be refunded if the product is not satisfactory
Definition
Term
. Lead: The name of an organization or individual that might be interested in a salesperson’s good or service
Definition
Term
Personal sources: Contacts that each individual has through his/her customers, friends, or relatives
Definition
Term
Personality: An individual’s qualities or traits and behavior
Definition
Term
Prospecting: The act of identifying any person or organization with the potential to buy a product and compiling that information in an organized manner for future use
Definition
Term
Referrals: Individuals or businesses to whom salespeople are recommended
Definition
Term
Sales presentation: Part of the selling process in which the salesperson shows the customer the benefits of a product’s features; includes sales talk and product demonstration
Definition
Term
Service attitude: A salesperson’s commitment to the client’s needs as expressed through his/her professional behavior
Definition
Term
Trade shows: Events where businesses display and/or demonstrate their products to build sales leads and interest
Definition
Term
Warranty: A promise made by the seller to the consumer that the seller will repair or replace a product that does not perform as expected
Definition
Term
Word-of-mouth advertising: Promotion and publicity for a business provided by customers who tell others of their satisfaction with the business
Definition
Supporting users have an ad free experience!