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Journalism
test 4
40
Journalism
Undergraduate 1
04/06/2014

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Term
digital divide
Definition
the lack of technological access among people of color, people who are poor or disabled, and those in rural communities
Term
fair use
Definition
in copyright law, instances in which material may be used without permission or payment
Term
Voice over Internet Protocol (VoIP)
Definition
phone calls transferred in digital packets over the internet rather than on circuit switched phone wires (skype)
Term
protocol
Definition
common communication rules and languages for computers linked to the internet
Term
Bill Gates/Paul Allen
Definition
founders of Microsoft. they licensed the operating system (software that tells the cpu how to work)
Term
Steve Jobs and Wozniak
Definition
founded Apple II. advanced in multimedia use and developed the IBM PC, the home cpu revolution was ready in 1981
Term
terminal
Definition
user workstations that are connected to larger centralized cpus
Term
global village
Definition
a McLuhan concept; new communication technologies permit people to become increasingly involved in eachother's lives
Term
Marshall McLuhan
Definition
Canadian English Professor, wrote Understanding Media (1964). Nicknames include "High Priest of Popcult" and "Metaphysician of Media". human tribe= one family.
Term
McLuhan's media extensions
Definition
media- extension of our bodies
clothes- extension of our skin
television- extension of vision and hearing
computer- central nervous system
automobile
Term
William Gibson
Definition
opposite of McLuhan. believed tech had destructive potential to turn us into indistinguishable non-individuals
Term
John Baird
Definition
Term
John L Baird
Definition
inventor of tv
Term
Philo Farnsworth
Definition
pioneer in development of tv, american
Term
vladimir zworykin
Definition
Russian pioneer in development of tv. developed iconoscope tube and kinescope.
Term
news staging
Definition
recreation on tv news of some event that is believed to have happened
Term
red channels
Definition
work of FBI agents that documented public personalities allegedly involved with Communism
Term
Lucille Ball
Definition
produced ILL with Desi Arnaz whom she was married to off set as well and sold the rights to CBS. Moved tv capital to Hollywood from NYC
Term
internet
Definition
global network of interconnected cpu's that communicate freely and share and exchange of information
Term
spot commercial sales
Definition
began selling individual 60 second slots to a wide variety of advertisers
Term
colossus
Definition
cpu developed by the british to break german codes during ww2. first electronic digital cpu. it reduced info to binary code (made up of 1 and 0)
Term
hosts
Definition
computers linking individual personal cpu users to internet
Term
paul baran
Definition
invented ARPAnet. purpose of it was to allow the US to launch a counterattack if need be
Term
univac
Definition
universal automatic cpu. first successful commercial cpu
Term
eniac
Definition
Electronic Numerical Integrator and Calculator. first full service electronic cpu. it was big enough to fill an auditorium
Term
sweeps
Definition
periods in which studies are conducted about what kind of tv people watch. done 4 times per year
Term
share
Definition
households tuned into a given program/ all households tuned into television at that time
Term
rating
Definition
households tuned into a given program/ all households with tv
Term
fiber optic
Definition
signals carried by light beams over glass fibers. allows more channels to be broadcasted
Term
first run syndication
Definition
original programming produced specifically for the syndicated tv market
Term
zipping
Definition
fast forwarding through taped commercials on a vcr
Term
time shifting
Definition
taping a show on a vcr for a later viewing
Term
bundling
Definition
delivering tv, audio, internet, long distance and local phone service, multiple phone lines
Term
mobisodes
Definition
episode of a tv show condensed so that it can be shown on a cell phone or laptop
Term
IM
Definition
Real time email, allowing two or more people to communicate instantaneously and in immediate response to one another
Term
Social networking site
Definition
websites that function as online communities of users
Term
blog
Definition
regularly updated online journals
Term
uniform resource locator
Definition
designation of each file or directory on the host computer connected to the internet
Term
domain names
Definition
on the internet, an identifying name rather than a site's formal URL, that gives some indication of the nature of a site's content or owner
Term
technology gap
Definition
the widening disparity between communication technology haves and have nots
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