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| ability to access info thru links and other devices w/o following it thru a strait line. |
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| the text that you click on that allows you to bounce from one site to the next |
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| melding of print, electronic, and photographic media into digitized form |
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| an institiution or company established a web presence |
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| a page within an institiution company or individuals web site |
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| the capacity available on a cable for transmission. |
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| pules of light rather than electrical pulses |
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| technology to transmit numberous messages simultaneously |
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| screens out unnessesary parts of a message to save bandwidth |
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| some stored and replayed before all is downloaded |
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| businesses that serve other businesses |
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| some more traditional, other sites are clearly designed as online catalogues for their products |
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| telecommunication act of 1996 |
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| acclelrated competition between telephone and cable tv companies to rewire communities, bringing high speed internet to more places |
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| first online database with national news |
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| coding that allows computers to talk to eachother to read web pages |
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| us military computers of contractors, reserachers that was the first real internet in 1969 |
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| came up with the idea of Memex in the 1940's. a device designed to store info and allow nonlinear access to that info. never completed but let to concept of non linear acces to info. that makes up that basis of the internet. |
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| called the father of the internet |
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| father of the world wide web bc he discovered new coding that allowed the connection of the various internets. in 1999 came up with the p3p platform for privacy preferences. |
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| run condensed versions of ads after original introduced |
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| buying all the available time to get the specific target audience and to block out competition. |
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| 1914 fed. trade commission |
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| regulates advertising along with other agencies which include FCC, FDA, postal service, and securities and exchange commission. |
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| the regular circulation of periodical is extended to other people if it remains in circulation for a period of time. that is what makes the magazines more expensive to advertise in. |
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| printed 1st flyers in 1468 to promote one of his books |
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| of boston news letter ran 1st ad in 1704 |
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| new york sun, exploited industraial revolution |
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| started in 1869 by wayland ayer 20 |
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| account executives who work with clients. understand needs of clients and report them to creative staff |
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| the practice of paying agencies in shares of stock in the company rather than in money. |
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| schedueling ads in intensive bursts or waves |
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| promoting a product heavily in limited time. |
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| 1st news paper 1690 public on currances |
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| slandered goverment of NY |
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| what happens on that day effects news |
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| eliminated prior restrait |
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| when people revolted in 1776 |
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| federalist papers written |
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| president of alien insedation act... anti federalist |
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| congress man juged bc of alien act |
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| only within a state, gives a reporter the right to refuse to testify against sources obtained |
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| decide what goes out editor |
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| publisher of the NY herald |
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| pushed for emancipation proclamation |
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| wire service pusher, telegraph man |
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| herst and pulister... sensational journalism period |
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| news role, air time, space on particualar day |
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