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journalism
gdaga
56
Journalism
Undergraduate 4
05/10/2011

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Term
non-linear
Definition
ability to access info thru links and other devices w/o following it thru a strait line.
Term
hypertext
Definition
the text that you click on that allows you to bounce from one site to the next
Term
media covergence
Definition
melding of print, electronic, and photographic media into digitized form
Term
internet site
Definition
an institiution or company established a web presence
Term
web page
Definition
a page within an institiution company or individuals web site
Term
bandwidth
Definition
the capacity available on a cable for transmission.
Term
fiber-optic cabel
Definition
pules of light rather than electrical pulses
Term
multiplexing
Definition
technology to transmit numberous messages simultaneously
Term
compression
Definition
screens out unnessesary parts of a message to save bandwidth
Term
streaming
Definition
some stored and replayed before all is downloaded
Term
point of purchase
Definition
pop up ads
Term
business to business B2B
Definition
businesses that serve other businesses
Term
advertising forms
Definition
some more traditional, other sites are clearly designed as online catalogues for their products
Term
telecommunication act of 1996
Definition
acclelrated competition between telephone and cable tv companies to rewire communities, bringing high speed internet to more places
Term
nexis
Definition
first online database with national news
Term
HTTP
Definition
coding that allows computers to talk to eachother to read web pages
Term
ARPA net
Definition
us military computers of contractors, reserachers that was the first real internet in 1969
Term
Vannevar Bush
Definition
came up with the idea of Memex in the 1940's. a device designed to store info and allow nonlinear access to that info. never completed but let to concept of non linear acces to info. that makes up that basis of the internet.
Term
Vint Cerf
Definition
called the father of the internet
Term
Tim Berners Lee
Definition
father of the world wide web bc he discovered new coding that allowed the connection of the various internets. in 1999 came up with the p3p platform for privacy preferences.
Term
trailing
Definition
run condensed versions of ads after original introduced
Term
saturation
Definition
buying all the available time to get the specific target audience and to block out competition.
Term
caveat emptor
Definition
buyer beware
Term
caveat venditor
Definition
seller beware
Term
1914 fed. trade commission
Definition
regulates advertising along with other agencies which include FCC, FDA, postal service, and securities and exchange commission.
Term
pass along circulation
Definition
the regular circulation of periodical is extended to other people if it remains in circulation for a period of time. that is what makes the magazines more expensive to advertise in.
Term
william caxton
Definition
printed 1st flyers in 1468 to promote one of his books
Term
john campbell
Definition
of boston news letter ran 1st ad in 1704
Term
benjamin day
Definition
new york sun, exploited industraial revolution
Term
NW Ayer and Son
Definition
started in 1869 by wayland ayer 20
Term
liaison
Definition
account executives who work with clients. understand needs of clients and report them to creative staff
Term
equity contracts
Definition
the practice of paying agencies in shares of stock in the company rather than in money.
Term
barrages
Definition
schedueling ads in intensive bursts or waves
Term
bunching
Definition
promoting a product heavily in limited time.
Term
benjamin harris
Definition
1st news paper 1690 public on currances
Term
john peter zanger
Definition
slandered goverment of NY
Term
new flow
Definition
what happens on that day effects news
Term
eliminated prior restrait
Definition
when people revolted in 1776
Term
andrew hamilton
Definition
john peter zengers lawer
Term
burbart ganes
Definition
accused liberal
Term
partisan press
Definition
federalist papers written
Term
john adams
Definition
federalists
Term
thomas jefferson
Definition
president of alien insedation act... anti federalist
Term
matthew lion
Definition
congress man juged bc of alien act
Term
shield laws
Definition
only within a state, gives a reporter the right to refuse to testify against sources obtained
Term
penny period
Definition
bennjamin day
Term
gate keepers
Definition
decide what goes out editor
Term
james gorden bennett
Definition
publisher of the NY herald
Term
karl bernstein
Definition
the watergate scandel
Term
horace greely
Definition
pushed for emancipation proclamation
Term
samuel morse
Definition
wire service pusher, telegraph man
Term
torbel
Definition
she was a muckracker
Term
yellow period
Definition
herst and pulister... sensational journalism period
Term
democracy
Definition
and capitolism
Term
what effects the news
Definition
news role, air time, space on particualar day
Term
journalism is not
Definition
out of main stream
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