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| Platforms or vehicles that industries have developed for the purpose of creating and sending messages |
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| Products typically linked to one medium show up on many media |
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| The process of dividing audience members into segments based on background and lifestyle in order to send them messages targeted to their specific characteristics |
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| The industrial process that creates the potential for reaching millions even billions of diverse anonymous people at around the same time |
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| The aspect of industrialized/mass produced processes involved in creating the message material. Distinguishes mass communication from other communication types |
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| People interacting in ways that at least one of the parties involved understands the message |
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| Collection of symbols that appear purposefully organized to those sending or receiving them |
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Term
| Interpersonal Communication |
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Definition
| Communication between two or three individuals |
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| Mediated Interpersonal Communication |
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Definition
| Interpersonal assisted by a device (pen, computer, phone) |
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| Part of a technical system that helps in the transmission distribution or reception of messages |
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| Ability to comprehend and use messages that are written |
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| Ability to apply critical thinking skills to the mass media, thereby becoming more aware and responsible |
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| Predictable depictions that reflect (and sometimes create) cultural prejudices |
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| Beliefs about who should hold the greatest power within a culture |
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| Groups with habits that many people consider odd but not threatening to the more general way of life |
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| The ability to track and respond to any actions triggered by the end user in order to cultivate a rapport |
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Definition
| Ways of life that are passed on to members of a society through time and that keep the society together |
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| Large numbers of individuals groups and organizations that live in the same general area and consider themselves connected to one another though the sharing of a culture |
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Definition
| Using the media to learn about what is happening in the world around us |
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| Using the media to find out why things are happening and what to do about them |
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| Media content used as coins of exchange in everyday interpersonal discussions |
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| The psychological connections that some media users establish with celebrities whom they learn about through mass media |
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Definition
| The ability of different media to easily interact with each other because they all deal with info in the same digital form |
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Term
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Definition
| Electronic transmission accomplished by adding signals of varying frequency of amplitude to carrier waves of a given frequency of alternating electromagnetic current. Phone and broadcast use this |
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Definition
| Electronic technology that generates stores processes and transmits data in binary bits |
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Definition
| The technological vehicles through which mass communication takes place (singular is mass medium) |
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Definition
| Companies that send out messages via mass media |
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