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What is the #1 skill for PR? |
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1. Ability to communicate 2. creativity |
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| Name 2 skills that are essential in PR other than writing. |
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| what is the estimated # of people in the PR field? |
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What is the safe way to calculate how many people work in the PR field? |
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Definition
| Is PR a worldwide career? |
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| What is the amount of money that US companies spend on PR each year on average? |
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| what was the expected growth rate of PR in 2008? |
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On average, how much money to European companies spend each year? |
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On average, how much money do corporations (Eli Lily, GM, etc..) spend yearly on PR? |
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Definition
| how many national and regional PR organizations are there? |
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Approximately how many universities have PR in the US? How many European universities? |
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Definition
| Is PR spontaneous or planned? |
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Term
deliberate, planned, PERFORMANCE-BASED, operates in public interest, 2-way communication, management function builds mutually-beneficial relationships. |
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Definition
name some key words of PR |
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Term
| NO, PR people are always being judged by a boss/manager as well as other people outside of the main office that they deal with. |
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Definition
| Are PR people safe once they get their job? |
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Term
it must always be continuous (communiction cycle) |
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Definition
| What is so important about 2-way communication between PR and other people? |
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Term
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Definition
| What is the management function which evaluates public attitudes, identifies the policies and procedures of an individual or organization with the public interest and plans and executes a program to earn public understanding or acceptance. |
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Definition
| What is the management function that identifies, establishes and maintains mutually beneficial relatinships between an organization and the VARIOUS publics upon whom its success or failure depends. |
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Term
Research Analysis and Programming Communication and Action Evaulation |
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Definition
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What is the most common name other than PR? |
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Definition
Are all media accusations correct? |
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Term
We transfer info between our company and the public - vital for success We are the vehicle for information-passing it to public Building mutual beneficial relationships - win-win situation. |
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Definition
| Why is PR a boundary spanning function? |
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Term
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Definition
| What is the % of newspaper articles that are sent in by PR people? |
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Term
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Definition
| What do Journalists call us? |
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Definition
| What do journalists think PR people to for their job? |
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Term
| Writing and information gathering |
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Definition
| What are the commonalities between PR and journalism? |
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Term
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Definition
| What is often confused with advertising? |
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Term
| adversiting is always paid and controlled. |
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Definition
What aer two differences between advertsing and PR? |
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Term
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Definition
| what is the major disadvantage of advertising? |
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Term
Marketing is centered around an organization's relatioships with CUSTOMERS (how can they get people to buy their product) |
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Definition
What is the distinction between PR and marketing? |
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Term
Downsizing tighter budgets Advertising is increasively expensive; companies are looking for more cost effective solutions. |
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Definition
Why is integration occuring more often? |
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Term
| "the development of options to accomplish an objective" |
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Definition
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Term
1. pick a goal 2. find where the company want to be 3. How do you get there? |
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Definition
| name 3 steps of a strategy |
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Term
| 1st PR practitioners were Journalist that switched over. |
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Definition
What career did PR peolple originatly begin with? |
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Term
| Organizations demand more...PR is growing |
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Definition
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Term
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Definition
| Less than __ of all PR people are former Journalists |
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Term
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Definition
| An ideal PR curiculum has how many courses? |
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Term
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Definition
| Is PR growing at a faster rate than journalism? |
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Term
writing research planning problem-solving business competence oral communication |
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Definition
| What are 6 essential abilites needed for PR? |
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Term
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Definition
| What are the 2 basic PR roles? |
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Definition
| In what type of organization aer practitioners both managers and technicians? |
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crisis management investor relations |
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Definition
What is the most highly paid PR job? 2nd? |
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Term
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Definition
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| What is the % of women in the pR field? |
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| "any group or individual who is affected by or who can affect teh achievement of an organization's objectives |
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