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Surveillance, socialization, diversion |
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| Mass Media Technological Foundations |
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| Print, Chemical, and Digital |
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| Characteristic of Mass Media |
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| Pervasiveness, Information Source, Entertainment Source, Forum of Persuasion |
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Intrapersonal Communication |
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Definition
talking to oneself, developing thoughts and ideas *dear diary* |
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| Interpersonal communication |
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Definition
conversation between two people *face to face* |
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| Mass communication models |
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| models that help us understand the communication process |
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| sender, encoding, transmission, decoding, receiver |
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description of process in words - not schematic who says what? In which channel? To whom? With what effect |
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| useful radiating model of the mass communication process |
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| when the media covers an issue, person, or event gives said object status |
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| uniqueness, information importance, timliness, proximity |
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| media effects on individuals are through opinion leaders |
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| speculated that democracy is endangered by media violence - determined that there is no conncection between violence and media |
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| He predicted bringing back tribalization, it engages the mind and the senses, called the new global village = instant connection to every human being |
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by Edmund burke Clergy, nobility and commoners Printing press introduced estate and it plays a watch dog role |
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24 hr news when you have visuals and sound its much more effective than print alone -it's one thing to read about people starving, but another to actually see in in color, sound and live |
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| executive, judicial, legislative, media watchdog role |
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the idea of mass media setting a schedule creating awareness, establishing priorities, perpetuating issues |
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| getting smaller, less information, impacts |
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| bias media, doesn't mean that we give everyone equal coverage, jus that they get fair coverage according to the situation |
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national geographic, Christian science monitor (academic publication) |
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tabloids (popular publications) |
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reporter bias -defining issues-framework of how we judge a particular issue |
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| not sensitive to real violence |
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| how people use the media to satisfy needs |
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| oval model, through the media I can control your thought processes - still works in military, basic training, what you see, read and hear |
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| Public Broadcasting Act of 1967 |
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Definition
| Notion that set up all the public broadcasting programs that are funded by the government and donations, do not depend on advertising |
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| example would be years between the professor and students, or hunger language barriers |
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publisher initiatives -give money to famous people who have done significant things to write a book about it Michael Phelps should |
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| authors share the books income |
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authors share of a book's income usually 15% |
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upfront money for an author to sign a contract with a publisher |
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| if you sign with a publisher and thenmake more royalties than your advance |
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| person who represents an author and finds a publisher to negotiate a contract |
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| appearances, book-signing, etc. |
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| mega-bookstores, electronic books |
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| newspaper circulation trends |
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| not looking good right now, cirulation is depleting |
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| reading usage measures (RUM) |
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Definition
| what do you read in the magazine, what do you remember seeing |
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| buying newspapers with adjoining circulations to cut operating costs |
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USA today, WSJ, Christian Science Monitor, etc. |
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| in 2005, 2.3 million circulation |
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| magazine readership and wealth |
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| the more money you have, the more magazines you read -correlation betwen level of education and magazine readership |
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so many magazines our there, if you have vice, chances are that there is a magazine for it Broad Focus |
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journalistic style, put the imporatnt stuff at the top and when you get the end you know it's the end because there is nothing more to say |
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sell advertising and mass produce newspapers and make it affordable to everyone, people were moving from the farms to the city -distribution to masses -economic factors - industrialization, urbanization, immigration, literacy |
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| things that aresaid that are not in the story, not wrote down, don't say anything that you don't want to be seen in print |
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| do unto others as you would have done unto you |
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4 components method to work through ethical issues -focuses on the situation facts, values underlying choices, principles |
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| laws that protect reporter from revealing their sources, federal level |
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| ad rates based on cirulcation |
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| everyone has a website - every magazine and newspaper- influence of web |
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| polling confidence levels |
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Definition
95% confidence level with a sample size of 384 370 min. |
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| service that evaluates listenership on the radio, who is listening to what, the more ears that are listening to your radio station, the more you can charge for adverstising |
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marketing tool o identify marketing targets by common characteristics-watch a specific group- "nobody wants to become their parents" |
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| survey, sampling and polling |
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Definition
he invented the phonograph |
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| potato farmer that developed the television |
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| inventer whose projects included the audion tube |
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| produced the first wireless transmission |
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person to person file sharing, the issues surrounding this, intellectual property involved |
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| Busness model movie/recording |
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Definition
| creation, production, promotion, distibution |
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| newspaper, magazine, recording, etc |
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| old- I will provide you information but in return you have to promote my commercials. Today, that it breaking down |
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| Movie chemical technology |
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Definition
| were going from film to digital today, issues such as cost and theft. It is much easier to steal a digital file than a 50 ft movie reel |
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TV/movie industry relationships |
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| Movies usualy do better when promoted on tv and shown after they are out of theatres |
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| FCC (federal communications commission) |
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| airwaves are public property, it has carried over to TV |
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| TV markets are up, 200 markets |
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| silicon chips, their capacities double every 18 months |
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someone drinking a coke in a movie, it is not a commercial, just placed within the show itself -relatively new field -try to get a product placed in a movie, or tv show -Gatorade to dump on the coach |
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Definition
ARPAnet. National Science foundation linking college research, Internet Vinton Cerf- coding that allows machines to talk to one another Lexix Nexis- first database with full text Berners-Lee- created protocols, WWW, URLs Ray Tomlinson- @ sign Netscape- Andreesen |
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Largest market is in NY, smallest in Glendale, MT |
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| click throughs, hits and visits. ways to charge for advertising |
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| the economic distinction between impoverished groups and social groups with the means to maintain and improve their economic well being through computer access |
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| the decency of film code (rules for movie industry) violence and sex. developed into todays rating system |
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| a court case about the rating system of movies |
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| studios and private investors |
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| American top 40, hank, ATF |
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| Academic and private media research |
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academic- public, private- paid for by companies and therefore not available to everyone |
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Term
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Definition
| 4 times per year, the television gets rated, viewership is promited, Nielson discovers how good the channel is and sets the rate for ads |
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| psychograpic and geodemograpic |
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psychograpic- stats such as behavior and lifestyle geodemograpic- locations, regions, age, gender |
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Definition
| a tool for business, government and other institutions to establish and maintain beneficial relationships with affected groups and individuals |
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| You buy a piece in the newspaper to state and editorial opinion |
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| research, advocacy, event planning, media relations... |
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| who talks to the media and the employers when there is a public crisis |
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Institutional advertising |
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when a compnay is being promoted, not the product itself "Like a good neighbor, State Farm is there" |
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Definition
| premarketing, mass communications, research, web |
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| the most influencial company in the TV industry |
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| FTC/Post Office regulation of advertising |
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Definition
| Federal Trade Commission/regulatory group that watches over the Food and Drug Postal Service and the FCC |
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| First Amendment protections |
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| Freedom of speech, right to assemble, right to petition, freedom of religion, redress of grievances |
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| the author of the 1st amendment |
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| prohibiting expression in advance or before it is made, court ruled it unconstitutional |
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| Fine because arts are in the public domain |
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Copywright laws-protection |
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| protects intellectual property from theft |
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Definition
| better to use product names as adjectives, also cease and desist letter to violators |
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| Levels of control over advertising |
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Definition
regulation and controls -store level -community level -censorship (local and national) *national security *community value |
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Definition
Freedom of information Act -Federal act-petition the government for release of information |
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1996 Communications Decency Act |
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Definition
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Definition
| what can be copywrighted; ideas that have commercial value, such as literary or artistic works, patents business methods, and industrial processes |
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Definition of advertising |
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Definition
a tool that uses mass and other media forms to bring together consumers and sellers of products, servies and issues. Par of the field labeled Persuasive Comunication |
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| creative account management, media plannin, etc. |
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cost per thousand cost for advertising |
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a function a PR - advocating an issue ex. world hunger |
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