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| the spreading of ideas, information or rumors for the purpose of helping or injuring an institution, cause or person |
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only describe good things and positive info, hiding the negative effects
i.e. drug ads |
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Celebrity or “everyman” used to endorse a good/product/service
i.e. blake griffin likes kia so you should too |
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appeal to emotion but no fact
“frosting on shit” |
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| use symbols to connect ideas with people/product/services |
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uses layman's terms
i.e. the clintons eat at mcdonalds! |
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| people/ideas linked to negative words/phrases |
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form or argument based on character or authority
i.e. celebrity endorsement |
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form or argument based on emotions; fear, desire, sympathy, anger
i.e. ASPCA kitty in jail :( |
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form or argument based on LOGic, facts, figures
i.e. tech ads |
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