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| the total communication strategy conducted by a person, a government, or an organization attempting to reach and persuade its audiences to adopt a point of view |
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| PR Agent; Publicist works on behalf of client |
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| Herald of Freedom; Circus guy |
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| engineering of consent; torches of freedom campaign (cigs); He wrote the first PR textbook Crystallizing Public Opinion; father of PR |
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| strategically placed communication to gain support for a policy, issue or program |
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| Written as if they are news stories; direct attention to a story to make it seem like it has news value |
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| Video News Release; video made to look like news story to give it more news value |
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| Public Service Announcement |
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| Event designed to attract media coverage; Boorstin |
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| Trying to influence lawmakers in favor of a client |
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| Lobbying effort by one person or a small group where they make it seem asthough it is a large group |
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| Oil Spill in Alaska; poor PR |
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| Slang term for a Press Agent |
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Public Relations Society of America
1) Responsible Advocacy
2) Honesty
3) Expertise
4) Opinion
5) Independence
6) Loyalty
7) Fairness |
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| Product Placement (Product Integration) |
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| occurs when a product or service is embedded in an entertainment venue such as a TV show or movie |
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| Worked with newspapers to create the first Ad Agency; He went to clients offering ads |
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| First modern Ad Agency; Let clients come to them, then went around and advertised for them |
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| Advertiser for government and non profit organizations; In charge of PSA's |
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| Questionable medication sold under a variety of names and labels |
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| Advertising that appeals to the subconscious (Symbolic/Embedded) |
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| Large ad agencies formed when smaller agencies merged. They typically have regional offices around the world |
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| Large ad agencies formed when smaller agencies merged. They typically have regional offices around the world |
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| Small ad agencies that provide services for a select number of clients |
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| Determines the attitudes and behaviors of consumers toward a product or service |
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| Small groups that are interviewed as part of research |
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| Values and Lifestyles Strategy; uses the results of questionnaires to categorize consumers into groups such as thinkers, achievers and experiencers |
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| Responsible for selecting the types of media for a client’s ads |
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| Responsible for bringing in new clients and, sometimes, taking care of established clients |
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| Famous-Person Testimonial |
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| Famous person talks of use of product to advertise |
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| Uses everyday language to try and advertise a product |
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| Uses the sense of higher class and luxury to try and advertise |
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| When people do or like something just because other people are |
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| Advertising that appeals to one's insecurities |
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| Advertising that is redundant and annoying to try and get people to remember the product |
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| Advertising based on the fact that people relate certain products to certain things |
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| major corporations present selves as smaller ones |
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| Small stories play out over the course of a commercial |
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| Another slang term for the press (think numbers) |
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| marketplace of ideas theory (people print what they want and people choose what to believe) |
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| Can't badmouth government; 1918-20 |
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| government acts to prevent speech before it occurs |
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| Intent that must be proved by public figures in order to win a libel/slander case |
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| The concept that people of higher authority have more authority to say things to the press that others couldn't (CEO can talk about bankruptcy, janitor can't) |
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| Legal right to report what you believe as long as it is not ill willed |
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| Illegal to have on television or radio due to moral concerns |
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1) publication of embarrassing private facts
2) false light
3) intrusion (can be taped)
4) appropriation (using someone’s likeness) |
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| Laws that provide some protection for journalists who are required by courts to reveal anonymous sources |
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| Jack Valenti; MPAA Movie Ratings system |
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| Burstyn v Wilson; movie censorship cut down |
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| Federal Communications Commission |
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| Ensured that all politicians were given equal rights to advertising opportunities; Equal Time Rule |
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| Companies must be given fair advertising opportunities |
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