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| IMG and Arnold Palmer and developed the sports agent |
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| creator of Nike after seeing the possibility to create specific shoes for the Oregon track team |
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| determines the fame and likability of an athlete |
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| survives Cancer and wins 7 Tour de Frances but is outed by the USADA and lost all his sponsors |
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| drafted out of high school and then reaches free agency and messes it up; cut his salary who was confronting the fact of success; drop in Q score for an event that didn't need an hour to take place; for Decision #2 wrote an article and it was better |
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| very successful agent until his partner at his firm took 50 clients and said the guy is a sexually-harassing drunk |
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| offered the head of ABC Sports in his 20s; believed that sports was a subject waiting to be invented; created the idea of MNF |
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| became the head of the LA Olympics and developed a way of making significantly more money through divided sponsorships and exclusive marketing territories |
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| close games in full stadiums on national television; long-time commissioner of the NFL; negotiated and maneuvered big owners to invest in merchandising and properties; gets people to share media rights through revenue sharing |
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| created the Houston Astrodome to create more opportunities for VIPs |
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| turned parks into a single-sport complex to make it more intimate and high-quality |
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| created as a park that could accommodate however many teams it needed |
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| developed publicity machines behind the players |
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| keeps track of all on-screen mentions of a brand and visible on-screen moments |
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| represents the family of Indy Motor Speedway and tells C.A.R.T. he is starting his own open-wheel racing league and Indy 500 is only open to open wheel which leads to the demise of the Indy 500 and takeover of Daytona 500 |
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| America's Cup race of sailing and tried to make it a television sport; went through the process of standardizing the boats; wanted to make a commercial sport |
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| domestic 1994 US sponsor; found that the propensity to be open to JH life insurance went from 58% to 70% and used promotion and internal leveraging to get people to go; important to create an emotional connection between the people and the brand |
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| 1996 games where they had a right to promoting things and building things for the village besides just normal branding; exclusivity is the key |
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| global sponsor that developed individual commercials and campaigns for individual cultures; activation in a wide area of ideas |
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| when a competitor of an exclusive brand manages to associate themselves with the Olympics without paying the fee |
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| solved the difficult problem of army recruitment by making contacts through putting the name on the cars |
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| six-year agreement valued at $4 million a year in 2010 through multiple levels of activation; put out at 300 dealerships a price-off and a charitable donation |
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| race around the world that starts in Spain and ends at the Hague; tried to improve their image |
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| revolution in available platforms to communicate; use many social media outlets |
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| architect of the University of Phoenix stadium with its flexible and modular design |
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| director of the Super Bowl on FOX |
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| NFL's senior VP of events |
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| wealthy Texas oil man who wanted to climb to the highest point on each continent and hired guides; realized it was possible to buy Mount Everest; idea of going to the ceiling of the world attracts people |
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| located in the Caribbean above Venezuela; positioned itself for scuba diving and environmental haven; done much to preserve the natural habitats there; a deliberate branding for a particular sport |
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| founder of Patagonia that focuses on authenticity, limited promotion, and creating a sustainable envrionment |
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| Sea Pines Plantation; developed Hilton Head to create an obsessively planned community with no building larger or taller than the tallest tree on the island; created the community plantation that is designed behind gates with strict covenants and trails, features; created the Ocean Course; first golf course real estate development |
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| Myrtle Beach; built Marsh Harbor to see if people would travel away from the beach to have a public course with private course conditioning and standards; cooperative where you play over 100 golf courses and play whether you stay at the finest hotel or motel |
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| RT Jones Trail; financial manager of state employees' retirement fund in Alabama; created 468 holes across 11 sites; hoping to make it a destination for golfers |
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| successful architect who wanted to recreate Scottish holes that focused on the penal design making it as difficult as possible; |
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| Bandon Dunes; wanted golf to be played a certain way; specifically without carts; defies what is normally needed to be popular |
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| also known as Title IX; one hour was devoted to women's sports out of 366 total on television; three tests of proportionality, history of ongoing expansion, and accommodation of needs of the underrepresented sex |
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| David Stern watched the 1996 Gold Medal Game and saw the women win: now is the time; ABL faced strength and power putting its brand against women's basketball; women's basketball to the summer to give marketing a complete loop but used the resources from the NBA |
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| 2002 Salt Lake City Games |
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| looked at the process of selection and rewarded scholarships, sprees, internships to individual members of the IOC; Mitt Romney brought in to fix the problems |
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| idea in 1992 for NBC to broadcast the Olympics live in primetime as always but to add 3 PPV channels to see the whole Olympics that would cost $125; figured 3 million people would pay additional but only 160,000 so they lost $50 million |
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| for the Atlanta Olympics in 1996; because Olympics is slotted at different times, roll the tape as if the event was live; capture the sense of the moment as in terms of broadcaster and athlete |
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| FOX had stolen NFL rights and CBS needed sports; needed to maintain sports division |
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| with the permission of the NBC Owner, went behind the scenes and contacted the head of the IOC to say they will offer a private bid of $705 million for Sydney, $545 for Salt Lake, and $793 for Athens but if they revealed the offer, they would withdraw; IOC accepts and NBC locks up 2000-2004; IOC says they should do more so NBC is now on the hook for $3.5 billion from 2000-2008 Olympics |
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| won the 2022 World Cup; sitting on pools of oil and offered a World Cup that would feature brand new stadiums |
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| restructure league economics so that the league will play for a highly valuable superstar; hopefully supercharge MLS in terms of publicity and interest; experiment was troubled due to Beckham's injury |
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| BPL soccer team; world's leading athletic brand; controversial owner of Glazier Family; new prickly-eyed sort of management |
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| Nick Saban makes $6.5 million in face pay as a talent fee with other bonuses; increase success of football to increase applications and out-of-state numbers and GPAs |
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| most profitable at $150 million revenue; can provide benefits and hype; can also damage with the question of paying players |
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| college presidents and leading lights together in 2001 to offer 15 recommendations in academics, arms races, and commercialization |
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| put the AD under a dean and took away much of the problems and commercialism; able to present itself to only a select few athletes |
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| development of a commercial women's sports league |
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| development of the celebrity athlete |
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| behind the rise of the MLB player's union; hired as the executive director of the player's association in the 1960s and started the union but no one believed it until the isolated in on the worst offenses of the management contract; picked off small things and obtained an increase in minimum salary from $6000 to $10,000 |
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| development of ESPN 24/7 sports |
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| interesting counterpoint to the cheesy happy announcer that sports often shows; a lawyer turned sportscaster with a raspy voice and a negative perspective |
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| one of the most influential figures because he founded the rival leagues to include the key things that supported the athlete getting their freedom in terms of the union; now a rival bidder for their services; could go to the best players coming up and make the NFL bid higher |
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| creator of Under Armour who hated cotton shirts and wanted to create new material from women's lingerie; drove to different schools and gave them free samples and got orders |
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| idea was to put together a course in Texas of 18 of the most famous holes in all of golf; opened as a hit because thousands flocked to it; announced that they will make a whole series of them and franchise it which ticked off the courses; ultimately won the rights to do it |
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| provided to the authors of "original works of authorship" including literary, dramatic, musical, artistic, and certain other intellectual works, both published and unpublished; gives the owner of copyright the exclusive right to reproduce the copyrighted work, to prepare derivative works, to distribute copies or phone records of the copyrighted work, to perform the copyrighted work publicly, or to display the copyrighted work publicly; protects the form of expression rather than the subject matter of the writing |
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| a word, name, symbol or device which is used in trade with goods to indicate the source of the goods and to distinguish them from the goods of others; used to prevent others from using a confusingly similar mark, but not to prevent others from making the same goods or from selling the same goods or services under a clearly different mark |
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| grant of a property right to the inventor; term of a new patent is 20 years from the date on which the application for the patent was filed in the United States or, in special cases, from the date an earlier related application was filed |
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| graphic form of trademark registration; keeping people from buying one product that is really another brand's; yet they built the Hilton Head lighthouse for one hole and that was a violation since it was an icon owned |
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| missed a major turn in the marketplace when they could have made mountain bikes when kids were experimenting with them |
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| lost money in creating their own mobile phone in 2005-2006 to get exclusive content; no one bought it |
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| announced their sales would be doubling in 5 years; led to the decline of athletic footwear sales; decided that there were too many places selling shoes and trying to figure out the Generation Y puzzle |
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