Term
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Definition
exercise in
visual language and aesthetics
(form and function) |
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Term
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Definition
architecture
industrial
interior design
fashion/textile design |
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Term
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Definition
Merely the expression of a specific idea
or concept in a visual way (love symbols) |
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Term
| Types of visual communication |
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Definition
graphic design
photographic design |
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Term
| Strategic visual communication |
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Definition
symbol/message for a specific audience through the
application of visual design |
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Term
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Definition
strategic visual
communication AND strategic writing |
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Term
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Definition
form of
visual communication
which represents
an idea,
but is distinct from it |
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Term
| How are symbols applied in a practical way in advertising design? |
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Definition
| Bass logo (abstract-- not representational) |
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Term
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Definition
Art that does not attempt to represent external,
recognizable reality (shapes, forms, colors and textures) |
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Term
| Three modern abstract artists |
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Definition
| Pollock, Mondrian and Kandinsky |
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Term
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Definition
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Term
| Representational logo designs |
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Definition
a symbol that
stands for, or
represents something (easily recognized) |
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Term
| Examples of representational logo designs |
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Definition
| Air Jordans, Apple, caveman paintings, horses, IBM, Sony's Vaio, |
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Term
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Definition
| Rene Magritte (pipe picture) |
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Term
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Definition
- background / overview
- target audience
- objectives
- mandatories
- deliverables
- timeline |
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Term
|
Definition
design based on a specific
set of well1defined,
established goals. |
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Term
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Definition
| Defines the product, communicates a primary benefit, communicates clearly, must be long-term and enduring, reveals more than what meets the eye |
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Term
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Definition
overall look and feel of one’s brand, visually and verbally, color, paper, design,
typography, and copy to communicate the PERSONALITY |
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Term
| Examples of identity advertisements |
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Definition
| IBM, Apple, Heineken, the Economist magazine, |
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Term
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Definition
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Term
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Definition
“products are made in the factory,
but brands are created in the mind.”
The principles of branding are universal across virtually
every business venture. |
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Term
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Definition
| Kaldi's/Starbucks, KFC place in Chinatown, flea market brands |
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Term
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Definition
vehicle in which we deliver the brand
and it’s message |
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Term
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Definition
Target Market
Frame of reference
Point of difference |
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Term
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Definition
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Term
| Examples of inherent drama |
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Definition
| Red meat adverisements, McDonald's eggs, Elaine's Bagels, |
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Term
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Definition
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Term
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Definition
| Eye patch ("Man in the Hathaway Shirt"), Dos Equis, Louis Vuitton, |
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Term
| Story appeal and celebrities |
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Definition
People want to identify themselves in characters
and celebrities |
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Term
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Definition
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Term
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Definition
the order, dominance, size and spatial relationship
of your visual elements from one another, and the
media space (context) in which they exist
OGILVY |
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Term
|
Definition
| Photo, headline, body copy |
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Term
|
Definition
People scan and
skim first and
read second; and
they only read IF
their scan turns
up something
worthwhile |
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Term
|
Definition
lack of visual
hierarchy
lack of whitespace |
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Term
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Definition
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Term
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Definition
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Term
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Definition
geometrical primitives, polygon(s), easily change colors, objects and elements,
.ai .eps .pdf |
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Term
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Definition
| native, not backwards compatible |
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Term
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Definition
Encapsulated Post Script, programming
language developed in the 80s to describe page layout, .eps > .ai on universality, |
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Term
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Definition
| Portable Document Format, universal file format that can hold both vector and raster graphics, |
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Term
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Definition
data structure representing a generally
rectangular grid of pixels |
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Term
| Types of bitmap graphic files include |
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Definition
| .jpg, .psd, .tiff, .png, .pdf |
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Term
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Definition
| native, not backwards compatible |
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Term
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Definition
| lossy file scheme, Joint Photographic Experts Group, |
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Term
| high-quality image with a smaller file size |
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Definition
| optimization/web optimization |
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Term
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Definition
| lossless, Tagged Image File Format |
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Term
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Definition
| Portable Network Graphics, transparency in the image file, |
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Term
|
Definition
Graphics Interchange Format, maximum of 256
colors, hold frame information for simple animations |
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Term
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Definition
logos
illustration
when you need to scale objects
when you need to easily change colors
when you need to easily manipulate lines and objects |
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Term
|
Definition
photography
photo)real treatments
the web
print
when you need to express shades of colors
( in millions of colors) |
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Term
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Definition
| A rejection of the old way of thinking, move away from romantic aesthetics |
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Term
| Example of modernist designer |
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Definition
| Massimo Vignelli (New York Subway Guide) |
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Term
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Definition
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Term
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Definition
| Expressive typography, simple elements, |
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Term
|
Definition
UNIFIES THE VISION
finds target audience.
makes decisions about visual
elements used, and what artistic style to use |
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Term
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Definition
| Important part is composition |
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