Term
| Role Related Responsibilities |
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Definition
| Special duties one has because of one's voluntary profession or personal choices |
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| Seek truth and report it.Minimize harm.act independently.Be accountable |
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| PRSA Code Of Ethics; Professional Values |
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| Advocacy, Honesty , Expertise, Independence, Loyalty, Fairness |
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Free flow of information competition disclosure of information safeguarding confidences conflicts of interest enhance the profession |
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Truth Substantiation Comparisons Bait Advertising Guarantees and warranties Price Claims Testimonials Taste and Decency |
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| Golden Rule of Journalism |
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Definition
| Do your job and dont cause unjustified harm |
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Feelings Religion The law Culturally accepted norms Science |
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| Why are ethics voluntary. . .and why does it matter? |
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| No regulation, it's up to our own personal character as journalists to guide us. Matters because journalism can cause harm to people and businesses. |
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Every opinion is valid Since we cant agree on an answer, there is no right answer It doesn't matter what you come up with, people just act out of self interest anyway |
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| What is the goal of ethical reasoning? |
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| Three KEYS to ethical decision making? |
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Reflection Justification Consistency |
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| Seven Steps For Moral Decision Making; #1 |
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| What is the ethical issue of the problem? |
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| What are the facts that bear on the ethical decision to be made? |
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| List the people affected by your decision and how it affects them. |
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Think about alternate course of action; -Best and worst case scenarios -Who will be harmed and how -Do important ideals conflict? -Rules and principles 1. Dont publish 2. Change and publish 3. Publish |
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What do the ethical guidelines tell you? -consequences -integrity |
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| Determine a course of action |
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| Ethical action is the one that provides the most good or does the least harm |
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| The one that best protects the moral rights of those affected. Humans can choose freely |
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| Fairness/Justice Approach |
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| Ethical decisions treat all human beings equally |
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| Suggests that the interlocking relationships of society are the basis of ethical reasoning. |
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