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Ivan
N/A
43
Marketing
Professional
10/15/2012

Additional Marketing Flashcards

 


 

Cards

Term

Troy Giles has been with Matchbin and Radiate Media since
October 2009, and brings more than 15 years of finance and
management experience.
Prior to joining Radiate Media, Troy held senior finance
positions at Boart Longyear and Tektronix. During this time,
he directed finance for large global divisions of those
companies and worked with R&D, Sales, Manufacturing,
Investor Relations and Purchasing.
Troy has a B.A. in Japanese and an M.B.A. in Finance from
Brigham Young University as well as an accounting
certificate from Linfield College.

Definition
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Kurt Gentry is a 27 year veteran in the broadcast industry,
Throughout his career he has demonstrated a commitment to
innovative digital strategies. He has owned and operated
Television and Radio stations in the west. His broadcast
experience includes nearly 20 years in management, 12 years
in General or Station Management, and 8 years in Sales
Management for Bonneville International, Venture
Technologies, Springfield Communications and Summit
Media. Before joining Radiate Media he owned and cofounded
Summit American and Summit Media Inc where he owned and
operated stations.
Kurt holds a B.A. in Communications from Brigham Young
University. He has been a member of numerous industry
organizations including the TVB Sales Advisory Board.

Definition
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Term

Brett joined Radiate Media as VP of Broadcast Sales in 2011
with the acquisition of Nokia’s broadcast assets. For more
than ten years, Brett served as Director of Television Sales
for Traffic.com.
He also spent four years as General Manager of Sales for FOX
TV, where he managed national sales for 22 FOX-owned and
operated television stations. Brett also managed advertising
and sponsorship sales for FOX Sports Net Southwest and held
sales and management positions at New World
Communications, Petry Television and Seltel Television.
Brett graduated from the University of North Texas with a
B.A. in Journalism Advertising and currently holds a position
on the Radio Advertising Bureau Board.

Definition
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As Chief Technology Officer, Corey brings 19 years of
experience in software engineering and leadership.
Prior to joining Radiate Media, Corey was Vice President of
Global Engineering for LANDesk Software, where his team
delivered award-winning system, security and service
management solutions. As the senior director of
engineering for the LANDesk® Management Suite product,
Corey established a worldwide team and successfully
implemented agile development based on Extreme
Programming.
Corey also spent nine years at Intel, where he held various
engineering positions, including Director of Validation for
software products and services and Director of System
Integration and Validation for Internet management and
appliance.
Corey holds a B.S. in Computer Science from Weber State University.

Definition
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Term

As Chief Executive Officer of Radiate Media, Chris brings
strategic business, product and technology development
experience to the role. Preceding Radiate Media, Chris acted
as VP of Advertising at NAVTEQ/Nokia and was globally
responsible for advertising and interactive content solutions
for GPS navigation, web, mobile, voice, and broadcast
media.
A founding team member, Chris served as COO for
Traffic.com, responsible for all revenue, marketing, and
product development. Chris was instrumental in taking
Traffic.com public on the NASDAQ in 2006 and the sale to
NAVTEQ in 2007 for $178 million.
Chris served for five years in the United States Navy as a
submarine officer. He holds a B.S. and an M.S. in Electrical
Engineering from the Moore School at the University of
Pennsylvania, as well as a B.S. in Finance from the Wharton School.

Definition
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Term

Hal served as CEO of Matchbin, where he guided the company
through its acquisition of NAVTEQ’s media assets and
subsequent transformation into Radiate Media. Prior to this,
Hal also served from 2008 to 2010 on Matchbin’s Board of
Directors. Hal previously served as CEO of Mangia
Technologies, a mobile technology company, CEO of
SonoMetric Health, a medical software company, Global
Director of SonoSite Ultrasound’s cardiology unit and Director
of Media Partnerships at Citysearch, the leading online city
guide network.
Hal is an active member of the Utah investment community,
and sits on the executive committee of Olympus Angel
Investors as well as several institutional boards. Hal
completed a Master of Arts program in Telecommunications
Technology at Michigan State University and attended the
university’s College of Osteopathic Medicine. He also holds a B.A. in Telecommunications from MSU.

Definition
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Term

Vice President, Broadcast Affiliations
Gary Lee is a 38-year veteran and pioneer of the broadcast traffic industry, having covered traffic and transportation for WBBM/CBS Radio Chicago before founding Lee Communications Traffic Network. Before joining Radiate, Gary was EVP and a partner of Shadow Traffic Network. Gary served as VP of Development for Metro Networks as well, heading US acquisitions and international expansion into Australia.

Gary has also held key leadership positions at AMFM Radio, Clear Channel Premier Traffic, and NAVTEQ’s Traffic.com. At Radiate, Gary has focused on affiliate relationships and media partnerships with quality content providers, including the Associated Press and The Weather Channel. His exploration of RDS and HD opportunities led directly to the formation of the Broadcast Traffic Consortium to offer ad-supported content on mobile devices.

 

Definition
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Term

Chairman of the Board
Julian Castelli is a veteran online media executive who joined Radiate Media's board in August 2008. In addition to currently chairing the board of Radiate, he is also CEO of VacationRoost Inc, a leading online marketplace for vacation rental properties. Before founding VacationRoost, Julian served as CFO of Primedia, a $300 million internet media company that owns and operates brands like Apartmentguide.com, Newhomeguide.com, Autoguide.com and Rentals.com. While at Primedia, Julian also served as President of the Autoguide.com and was responsible for the launch and development of Rentals.com. Previously, Julian served as CFO of PageNet, a $1 billion public telecom company. Julian began his career as an investment banker with Goldman Sachs in 1990, later serving as a strategy consultant with McKinsey and Company. He has an M.B.A. from Harvard Business School and a B.A. from Amherst College.

Definition
Term

Director
Wayne Cantwell joined Radiate Media's board of directors in August 2009. He is currently a partner at Crescendo Ventures, which he joined in early 2003. Before joining Crescendo, Wayne served as President and CEO of Soisic SA, a French startup in semiconductor intellectual property. Prior to Soisic, Wayne served as President and CEO of inSilicon Corporation, where he led the company through an IPO and several acquisitions. Before inSilicon, Wayne oversaw worldwide sales and field operations at Phoenix Technologies, where he was responsible for sales and development teams in North America, Europe and Asia. Wayne has extensive international experience, having run operations in Japan, Taiwan, Korea, France and England. Prior to his role with Phoenix, he held various sales and engineering positions with Intel and NEC. Wayne has been involved in more than 20 early-stage companies in board of director and advisory board roles over the past 25 years.

Definition
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Director
Ben Levin joined the Radiate Media board in 2011. He is also a founder and partner at Level Equity. Level Equity provides capital to growing technology businesses, and recently closed its debut $130 million fund. Ben has invested in more than 20 technology businesses and focuses on media, internet and software. Prior to founding Level Equity, Ben was a managing director at Insight Venture Partners. He is a director of several privately held technology businesses as well as the nonprofit Neighborhood Trust Financial Partners, which provides financial services to low-income working families to help avoid predatory lending. Ben is a graduate of Harvard College.

Definition
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Director
Scott Petty joined the Radiate Media board in 2010. He is a founding managing director of vSpring Capital, where he lead vSpring's investment in Matchbin. Prior to vSpring, Scott was COO and a Board Director of Zuka Juice, a retail organization selling nutritional products. Under Scott's leadership, Zuka Juice grew from a single store to 96 retail units and more than 400 employees, when it was acquired by Jamba Juice, a venture-backed competitor. Before Zuka, Scott worked as a consultant with Bain & Company for seven years, re-engineering companies' strategies. Scott serves on the Board of Directors of the Lassonde New Venture Development Center at the University of Utah. He also serves on the National Directors Council at the Utah Museum of Fine Arts. Scott received a B.S. in Economics from Brigham Young University and an M.B.A. from Harvard Business School.

Definition
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Term

Scot Sandlin

General Sales Manager - Southern Region
February 2001 – Present (11 years 9 months) Dallas,TX
Manage a sales team from Texas to Florida. The primary responsibility is to sell advertising (short messages) on radio and TV in markets across the country.

Local Sales Manager
Fox Sports Southwest
August 1999 – February 2001 (1 year 7 months) Dallas

Managed an advertising sales team in Dallas and Houston that sold the Dallas Mavericks, Houston Rockets, San Antonio Spurs, Texas Rangers, Houston Astros and Big 12 Football

Account Executive

Fox Sports Southwest
November 1994 – August 1999 (4 years 10 months)

 

Went to Kansas State University

Definition
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Term

Dennis Frawley
National Sales Manager
November 2011 – Present (1 year)

VP/Sales
Maisano and Associates
March 2010 – November 2011 (1 year 9 months)

Affiliations Manager-East
Traffic.com
January 2007 – May 2010 (3 years 5 months)

Regional VP Sales
NAVTEQ
2001 – 2006 (5 years)

General Sales Manager
Cox Radio
1999 – 2001 (2 years)

 

Went to Florida State University

 

Definition
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Term

Thomas (Thom) Callahan
Director of Sales - Western Region
June 2012 – Present (5 months) Greater Los Angeles Area

President
Callahan Communications
March 2011 – June 2012 (1 year 4 months)
Industry recognized expertise and consultation services for increased Radio affiliate sales, advertising and digital revenue generation, cash to barter conversion models, vendor and supplier contract negociations, and customized strategic planning and representation.

General Manager, Radio Division
Associated Press
March 2000 – March 2011 (11 years 1 month)
Achieved record revenue and market share growth over 11 year period. Responsible for new barter pricing system, re-launched AP Radio Network, developed new digital products and served on content, state news, and revenue committees.
Twice nominated as News Executive of the Year by Radio & Records and featured speaker/panelist on Radio industry trends at industry trade shows and state network conventions.

Went to Hunter College

Definition
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Term

Tom Frascatore
Director of Sales, Northeast
September 2012 – Present (2 months) New York

Executive Publisher / COO
Metropolis Magazine
2011 – 2011 (less than a year) New York, New York
Thought leading Architecture and Design Magazine
Stabilized Declining Traditional Ad Revenue
Increased Alternate Revenues 700%

Vice President/Advertising Sales
Voodoovox
2007 – 2010 (3 years) New York, New York
New Media Interactive Audio Server with Multiple Telephony Based Channels, primarily Multicultural.
Designed Sales Systems/Positioning--Average of 195% Revenue increases Year / Year
Developed Partner Based Alternative Revenue Streams

Rutgers, The State University of New Jersey-New Brunswick

Definition
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Term

Brian Willner
Director of Sales, Central Region
2011 – Present (1 year) Chicago, Illinois

General Sales Manager-Central Region
NAVTEQ
2003 – October 2011 (8 years)
Account Executive
Traffic.com

February 2001 – February 2003 (2 years 1 month)
Account Executive
Shadow Traffic
March 1997 – February 2001 (4 years)

Arizona State University

Definition
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Term

Jacqueline (Jackie) Cardillo
Regional Account Manager, Northeast
January 2006 – Present (6 years 10 months) New York, New York
Selling multi-platform integrated ad solutions on television, radio, internet, and mobile.
Working with all levels at agencies and companies to deliver cutting edge solutions to their advertising goals and brand development.

Senior Account Executive
Interep
1989 – 2006 (17 years)

Fordham University

Definition
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Term

David Samuelsohn (NO PHOTO AVAILABLE)
Ad Sales and Client Marketing
Radiate Media, Northeast
August 2007 – Present (5 years 3 months) New York City
Top level Account Development, Client Marketing, and Agency Sales of Multi-platform Media.

Sales and Marketing
Clear Channel Broadcasting
1989 – 2006 (17 years)
Account Management and Growth, Business Development, Head of Music Marketing.

Consistantly among the top billers at New York's top tier Radio properties WHTZ (Z100) and WKTU.

State University of New York - System

Definition
(NO PHOTO AVAILABLE)
Term

Mark Braunstein

Account Executive

New York

 

No Linked In or FB profile that I could find

Definition
Term

Jane McMichael-Kadala
Account Manager, Northeast Region at Radiate Media

 

The New York market has been my main stay where I have spent most of my media selling career building client relationships with all of the major advertising agencies. Some of my direct clients included NY Lottery, McDonalds, Coca-Cola, Coors, Diageo and MHUSA, to name a few. They know me as I know them. Over the years I have garnered a proven track record and reputation for instigating innovative ideas that have met or exceeded my clients' needs. Being very persuasive in selling my ideas was one reason for my success but also having the ability to close key accounts with Brand Managers and C-level executives alike, was also important.

I have held local and national management positions and was regularly named 'sales person of the month' by my peers and managers. My strengths are identifying client needs, honing in on the opportunities, motivating a creative team to leverage in-house resources, and coming up with solutions for my clients, usually at a moment's notice. In addition to selling mixed media packages (i.e. advertising time, online, mobile, etc.), I have also successfully sold sponsorships and similar non-traditional revenue opportunities.

Lehigh University

Definition
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Term

Perry Campayno
Regional Account Manager, Northeast
Radiate Media
May 2012 – Present (6 months) New York City
I now have the unique pleasure of providing - TV and Radio sales for CANADA - through Global Traffic Network / Canadian Traffic Network & in the USA - for Radiate Media - based in New York City - My very special relationships with both companies have come from a long background of colleagues from Metro Traffic then Metro Networks / Westwood One and Traffic.Com now Radiate Media - "some real special people and long time friends!"

National Sales Manager - USA
Global Traffic Network
August 2008 – Present (4 years 3 months)

Metro Networks / Westwood One
Pittsburgh. Pa
September 1991 – August 2004 (13 years)

Penn State University

Definition
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Term

Laurie Camuso (NO PHOTO AVAILABLE)
Research Coordinator - Northeastern Region
Radiate Media
February 2007 – Present (5 years 9 months)

Research Director
Interep
November 1987 – February 2007 (19 years 4 months) NYC

Definition
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Term

Joe Nissan
Regional Account Manager - Central Region
September 2011 – Present (1 year 2 months)

National Account Manager at Metro Traffic
Clear Channel
September 2011 – April 2012 (8 months) Chicago, IL

Account Director
xiik
2009 – 2011 (2 years)

Director of Marketing
Virtual Lending Source
August 2006 – August 2007 (1 year 1 month)
Brought in to develop and implement sales and marketing strategy for the launch of new customer retention program in automotive industry.
Created multi-layered marketing initiative aimed at dealers which included massive direct mail campaign, e-mail campaign, and all collateral marketing materials.
Wrote sales script and manual, and trained sales staff on comprehensive training program.
Program successfully launched April 2007

llinois Institute of Technology

Definition
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Term

Jenna Herhold
Regional Account Manager, Central
Currently holds this position

Southern Illinois University, Carbondale

Definition
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Term

Marc Brenner (NO PHOTO AVAILABLE)
Regional Account Manager, Central
Currently holds this position

Account Executive
traffic.com
1993 – Present (19 years)

Northern Illinois University

Definition
Term

Debbie Greenebaum
Regional Account Manager
May 2012 – Present (6 months)

Senior Account Executive/Key Account Manager
Cumulus Broadcasting
December 2010 – April 2012 (1 year 5 months) WLS Radio

Account Executive
CBS Television
July 2005 – December 2010 (5 years 6 months)

Indiana University Bloomington

Definition
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Term

Cheryl Ballou
Regional Account Manager - Central
March 2012 – Present (8 months) Columbus, Ohio Area
New business development covering Ohio, Pittsburgh & Kentucky.

General Sales Manager,Columbus/Cleveland
Westwood One | Metro Networks
2004 – November 2011 (7 years)

National Account Manager
Westwood One/MetroNetwork
1997 – January 2004 (7 years)

Cleveland State University

Definition
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Term

Ron Kleinstiver (NO PHOTO AVAILABLE)
Regional Account Mgr
November 2005 – Present (7 years)

Regional Account Executive
Traffic.com
2005 – March 2007 (2 years)

Director of Sales NCC Detroit
National Cable Communications
June 1998 – December 2004 (6 years 7 months)

Wayne State University

Definition
Term

Nada Kreger (NO PHOTO AVAILABLE)
Sales Assistant - Central
Currently holds this position


Definition
Term

Beverly Ward
Regional Account Manager
August 2012 – Present (3 months) Greater Los Angeles Area

National Account Manager
METRO TRAFFIC
1993 – 2012 (19 years)

Promotion Manager
KRTH RADIO
1987 – 1993 (6 years)

Ohio State

Definition
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Term

Kelly Bitter (NO PHOTO AVAILABLE)
Regional Account Manager
2002 – Present (10 years) Greater San Diego Area

Account Executive
Metro Networks
1994 – 2002 (8 years)

University of California, Los Angeles

Definition
Term

Theresa Shampay
Sales Coordinator-West
November 2011 – Present (1 year) Greater Los Angeles Area

News Editor
NAVTEQ
June 2011 – January 2012 (8 months)

Administrator/Behavioral Therapist
Foothill Child Development Services
November 2008 – September 2010 (1 year 11 months)

21st Century Cyber Charter School
Honors in Fine Arts, Ballet

Definition
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Term

Bob Smith
Regional Account Manager, Southern Region
Radiate Media
June 2000 – Present (12 years 5 months) Dallas/Fort Worth Area
Representing Radiate Media Radio and Tv affiliates on the "Short Form" advertising sponsorship platform.
Radiate Media connects businesses with consumers with a brand and message that reaches people on air, on line and on the go.

National Account Director
Telemundo
1998 – 1999 (1 year) Dallas, TX
Recruited to manage Nationals Ad Sales for Telemundo Dallas & Houston offices.
Responsible for 42% increase in new business within 7 months.

Previous    
    , National Cable Communications
    , Petry Television
 
WM Paterson College of New Jersey

Definition
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Term

Lori Bason
Regional Account Manager, Southern Region
Radiate Media
July 2011 – Present (1 year 4 months)

Account Manager
96.3 KSCS-FM
November 2009 – July 2011 (1 year 9 months)

The University of Texas at Austin

Definition
[image]
Term
Howie Williams

Account Executive

West

 

No Linked In or FB profile that I could find
Definition
Term

Veronica Wheeler (NO PHOTO AVAILABLE)
Account Manager, West

Previous
Senior Account Executive at Clear Channel

Definition
Term

Courtney Washbrook
Regional Account Manager, Southern Region (Houston)
August 2012 – Present (3 months) Houston

National Account Manager
Metro Traffic a Clear Channel Company
July 2007 – August 2012 (5 years 2 months)

Media Buyer
BrivicMedia
2005 – 2007 (2 years)

Texas Christian University

Definition
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Term

Rachael King
Regional Account Manager, South
August 2010 – Present (2 years 3 months)

Sr AE
Continental TV Sales/Katz Media Group
1999 – 2007 (8 years)

SR Account Executive
Katz Communication/Continental TV Sales
1999 – 2007 (8 years)

University of Arizona

Definition
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Term

Debbie Wilner-Jacobson
Regional Account Manager, Southern
October 2011 – Present (1 year 1 month)

Regional Accoount Manager
Navteq Media Solutions
August 2004 – October 2011 (7 years 3 months)

National Sales Manager
Comcast Spotlight
May 2001 – April 2004 (3 years)

University of Florida

Definition
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Term

Alan Brown
Regional Account Manager, Southern Region
Radiate Media
March 2002 – Present (10 years 8 months) Altamonte Springs, FL

Regional Account Executive
Navteq Media Solutions
March 2002 – January 2012 (9 years 11 months)

University of Central Florida

Definition
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Term

Ferol Falzone-Long
Regional Account Manager, Southern Region
Currently holds this position; Tampa, FL

National Director of Marketing
Metro Networks
1989 – 2007 (18 years)

Florida State University

Definition
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Term

Amy Garber
Sales Assitant, Southern Region
Radiate Media
January 2012 – Present (10 months)

Digital Sales & Promotions Coordinator
WBAP 820AM & 96.7FM and KSCS 96.3
April 2010 – December 2011 (1 year 9 months)

Promotions Director & Sales Coordinator
Platinum 96.7
August 2008 – March 2010 (1 year 8 months)

University of North Texas

Definition
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