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Definition
| The brand strategy of using successful brands to introduce new products |
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Definition
| The stage of brand loyalty in which consumers insist upon buying a specific brand |
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Definition
| The legal authorization by a brand owner to allow another company to use the brand in exchange for a fee |
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Definition
| Customers’ allegiance to a particular brand |
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Definition
| A distinctive symbol, design, sound, or group of letters which is seen or heard but cannot be spoken |
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Definition
| The part of a brand which can be spoken, such as a word, a phrase, a letter,a number, or any combination of these |
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Definition
| A branding strategy in which marketers create a certain image or impression of a brand as compared to those of competitors’ brands |
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Definition
| The stage of brand loyalty in which consumers prefer to purchase a certain brand but will accept substitutes if the brand is not available |
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Definition
| The stage of brand loyalty in which consumers are made aware of a brand’s existence |
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Definition
| The actions a business takes with a brand in order to accomplish its goals |
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Definition
| The ongoing decision-making process about the use of brands |
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Definition
| A brand strategy that involves businesses joining forces for mutual benefit and to increase brand recognition, customer loyalty, and sales for both brands |
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Definition
| The act of distinguishing between or separating two or more things |
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Definition
| A category of brands in which one brand is used for a group of related products in a product line |
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Definition
| unbranded product that is plainly packaged, has lower or standard quality, is sold at a lower price than a branded product, and receives little or no promotion |
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Definition
| A category of brands in which different brands are used for products owned by one company |
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Definition
| Channel members operating between the producer and the consumer or individual user to help in the movement of goods and services |
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Term
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Definition
Brand for which the manufacturer assumes all the responsibility
of branding |
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Definition
| An organization’s portion of the total industry sales in a specific market |
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Definition
| Brands owned by intermediaries |
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Definition
| A name, term, symbol, or design (or combination of them) that identifies a product and distinguishes it from competitors’ products |
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Definition
| A group of related product items |
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Definition
| Something that is forbidden or avoided due to cultural beliefs |
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Definition
| A brand mark that has been personified and made to seem lifelike |
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Definition
| The name that is used to identify a company or an organization |
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Definition
| A brand that is owned by a business; designated by the symbol ™ |
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Term
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Definition
| Uniform Resource Locator; web site address |
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