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ISQS test 1
Texas Tech
88
Other
Undergraduate 2
09/21/2008

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Term
CEO
Chief Executive
Officer
Definition
Manages External
Stakeholder Relationships
• Sets Strategic Direction
• Defines High Level IT
Needs for the Future
Term
COO
Chief Operations
Officer
Definition
Manages Operations
• Allocates Resources
• Primary Consumer of IT
within the Organization
Term
CFO
Chief Financial
Officer
Definition
Manages Accounting & Finance
• Forecasts Needs and Secures
Financial Resources
• Allocates Budget for IT Expenditures
Term
CIO
Chief Information
Officer
Definition
• Manages IT Organization and Operations
• Forecasts IT Needs from Business Strategy
• Sets Direction for IT Architecture and Organization
• Plans, Designs and Delivers IT throughout the firm
Term
Efficiency vs. Effectiveness
Definition
Efficiency: ability to produce a desired
effect, product, etc. with a minimum
of effort
 Effectiveness: ability to bring about
results
Term
Theme of the book:
Definition
“The right information, delivered
to the right person, in the right
format, and at the right time, can
improve the quality of decisionmaking.”
Term
Data vs. Information
Definition
Data: raw facts.
Information: the meaningful
interpretation of data that
enables us to make decisions.
Term
System:
Definition
an organized collection of
interrelated parts that work
together to achieve a common
purpose.
Term
Systems have
Definition
 Inputs
 Processing Mechanism
 Outputs
 Feedback
 Control
Term
Simple System vs. Complex System
Definition
Simple- Very few elements & components, relationship is simple.

Complex- A system filled with many simple systems.
Term
Open vs. Closed systems
Definition
Open- interacts with other systems

Closed- No interactions
Term
Information Technology
Definition
refers to the method,
techniques and tools that are
used as means to bring about
computer-based information
systems
Term
Information System
Definition
is a set of interrelated components
that collect (input), manipulate and
store (processing), and disseminate
(output) data and information as well
as a feedback mechanism
Term
What is input and processing?
Definition
Input - is the activity of capturing
and gathering raw data
 Processing - involves converting or
transforming raw data into useful
output
Term
Output
Definition
involves producing useful
information, usually in the form of
documents and reports
Term
Feedback
Definition
is output that is used to make
adjustments or changes to input or
processing activities
Term
Control
Definition
involves monitoring and
evaluating feedback
Term
Computer Based Information System
Definition
is an Information System that
uses computer systems, devices
and technology
Term
Computer-Based IS Components
Definition
Hardware
Software
Database
Networks
People
Procedures
Term
Hardware
Definition
Computer Systems
Computer Peripherals
Term
Software
Definition
System Software
Application Software
Term
Database
Definition
Databases
Knowledge Bases
Term
Networks
Definition
Communications media
 Internet
 Intranet
Term
People
Definition
 End users
 IS specialists
Term
Computer literacy:
Definition
knowledge of
computer systems and equipment and
how they function.
Term
Information systems literacy:
Definition
knowledge
of how data and information are used by
decision-makers in an organizational
setting.
Term
IS literacy includes:
Definition
 understanding how and why
technology is applied in business.
 understanding the information needs
of the different levels of management.
Term
Competitive advantage
Definition
• is a significant and long-term benefit to a
company in relation to the competition
Term
*Competing with Information
Technology
Definition
• Competitive value of IT lies mostly in the
capability of software and of people and the
value of information a business acquires and
uses
• Competitive value of IT does not lie as much in
hardware and networks.
Term
Strategic Information Systems
Definition
Strategic Information Systems: Any kind of IS that
uses IT to gain competitive advantage (or sometimes
reduce competitive disadvantage).
Term
Major types of IS:
Definition
– TPS – transactions
– MIS – reporting
– DSS – decisions (what if analysis)
Term
Transaction Processing System
Definition
• is an organized collection of people,
procedures, databases, and devices used to
develop and distribute business transactions
Term
Management Information System
Definition
• is an organized collection of people,
procedures, databases, and devices used to
provide routine information to decision
makers
Term
Decision Support System
Definition
• is an organized collection of people,
procedures, databases, and devices used to
support problem-specific decision making
Term
Expert System
Definition
• is an organized collection of people,
procedures, databases, and devices used to
generate expert advise or suggest a decision
in an area
Term
Using IT for Innovation Strategy
Definition
– Make radical changes to business processes with
IT (cut costs, improve quality, efficiency, or
customer service)
Charles Schwab- buy stocks online
Term
Using IT for Alliance Strategy
Definition
• Develop interenterprise IS linked by the
Internet

Walmart- proto gombal, need toothpaste sent there automatically
Term
Other Strategies implemented with IT
Definition
• Lock-in customers and suppliers – by locking
competitors out
• Build switching costs – investments in IT make
customers dependent
• Barriers to entry – investments in IT discourage other
companies from entering the market

Visa only card accepted at the olympics

invest in something into something that no one has enough money to build it.
Term
Competitive Strategies
Definition
• Cost Leadership
• Differentiation
• Innovation
• Growth
• Alliance
Term
Using IT for Cost Leadership Strategy
Definition
• Use IT to reduce the cost of business
processes--ATM
• Use IT to reduce cost for customers or
suppliers--EBAY
Term
Using IT for Differentiation Strategy
Definition
• Create new IT features to differentiate products and
services--FEDex tracking
• Use IT features to reduce the differentiation UPS, DHL
advantages of competitors
• Use IT features to focus products and services at
selected marked niches
Gun brokers(just like Ebay.
Term
Using IT for Growth Strategy
Definition
– Use IT to manage global business strategies

Toys r us
o-----------------------china
Term
Critical Success Factors:
Definition
What has to happen to keep this company alive.
• factors critical to the success of a business.
Term
Critical Success Factors:
Definition
• Once those factors have been identified:
– Information Systems are developed to directly
support those activities that positively impact the
identified factors
Term
Important Strategic Uses of IT
Definition
• Knowledge Management Systems
• Customer-Focused Business
• Virtual Company
Term
Knowledge Management Systems
Definition
• Use IT to increase
– Access to information
– And improve problem solving
Term
Ask-Intec Conclusion
Definition
• As the company grew, it was becoming more
difficult to keep track of and access of
information
• Ask-Intec solved the problem with strategic
use of IT
• Intec improved it’s competitive position in
satisfying their present clients and gaining
new customers
Term
Customer-Focused Business
Definition
• Customer-Focused Business – attempt to respond to
customer concerns, provide top-quality customer
service, anticipate future needs, and keep customers
loyal.
• Internet technologies have created a strategic
opportunity for companies to offer fast, responsive,
high-quality products and services tailored to
individual customer preferences
Term
Virtual Company
Definition
• uses IT to link organizations, people, assets
and ideas
• has alliances with business partners
interlinked by the Internet forming a
interenterprise IS.
Term
Management Info Systems
Decision Support systems
lower level
Definition
Reports
strategies for marketing
TPS, line supervisors, non mangement
Term
Tactile level- MIS
Strategic Level- DSS
Expert System used when?
What is an expert system?
Definition
used every level
system that acts question if answer this then__
Term
Levels of the Organization and
Traditional Systems
Definition
• uses IT to link organizations, people, assets
and ideas
• has alliances with business partners
interlinked by the Internet forming a
interenterprise IS.
Term
1946: ENIAC
Definition
vacuum tubes
first computer
5000 calc. per sec.
Term
1950 univac
Definition
10,000 calc per sec
Term
1957: IBM 704
Definition
100,000 calc. per second
Term
Transistors
Definition
late 50's
1958 250,000 calc
Term
• 1960’s: Integrated circuits
Definition
3rd generation
Term
1970 extreme what?
Definition
miniaturization
4th generation
Term
1980's what genertation
Definition
5th generation
4,000,000 calc per sec.
Term
• 1975: first what
Definition
Microcomputer Altair 8800 by MITS
Term
• 1979:
Definition
Apple
Term
1982
Definition
IPM's pc
Term
Computer System
Definition
• usually a special subsystem of an
organization’s overall information system
Term
Input devices
Definition
• convert data into machine readable form
– eg. keyboard, mouse, scanner
Term
Hardware
Definition
• Any machinery (most of which utilizes digital
circuitry) that assists in the performance of
the input, processing, and output activities of
an information system.
Term
Processing devices
Definition
• CPU (Central Processing Unit)
Term
Output devices
Definition
• convert machine (electronic) information into
human-intelligible form
– video displays, printers
Term
Storage devices
Definition
• store data & program instructions needed for
processing
– Primary storage devices - memory (RAM)
– Secondary storage devices - hard disk, floppy
disks, CD, DVD, jump drives.
Term
Control device
Definition
• gets instructions from memory and interprets
them
Term
Central Processing Unit (CPU)
• Control unit
Definition
• Control unit: central switchboard or manager
– gets instructions from memory (Fetch) and interprets them
(Decode)
Term
Phases
• Instruction:
• Execution:
Definition
• Instruction:
– CU fetches an instruction from primary memory
and decides what actions need to be taken.
• Execution:
– The ALU accesses the necessary data from primary
memory, places it into the registers, performs the
operations (Execute), and returns the result to
memory (Store).
Term
Machine Cycle
Definition
The execution of a single
instruction.
– Measured in
• Milliseconds: one thousand of a sec.
• Microseconds: one millionth of a sec.
• Nanoseconds: one billionth of a sec.
• Picoseconds: one trillionth of a sec.
Term
The execution of a single
instruction.
– Measured in
• Milliseconds: one thousand of a sec.
• Microseconds: one millionth of a sec.
• Nanoseconds: one billionth of a sec.
• Picoseconds: one trillionth of a sec.
Definition
The execution of a single
instruction.
– Measured in
• Milliseconds: one thousand of a sec.
• Microseconds: one millionth of a sec.
• Nanoseconds: one billionth of a sec.
• Picoseconds: one trillionth of a sec.
Term
• How fast is a “nanosecond”?
Definition
• One billionth of a second
Term
• Clock Speed:
Definition
A measure of processing speed.
Electronic pulses the CPU produces at a
predetermined rate
– usually measured in megahertz (millions of cycles
per second) or gigahertz (billions of cycles per
second)
– the higher the clock speed, the faster the machine
cycle
Term
CPU (clock speed)
Definition
• Hz (1 cycle per second)
• Kilohertz (KHz) (1000 cycles per second)
• Megahertz (MHz) (1,000,000 cycles per second)
• Gigahertz (GHz) (1,000,000,000 cycles per second)
• Terahertz (THz) (1,000,000,000,000 cycles per second)
Term
Typical PC processors today operate in the
Definition
1 to 3 GHz clock speed*
Term
bit
Definition
– binary digit
– physical representation of data in a computer
(letters, numbers and symbols must be
represented to the computer as a combination
of 0s or 1s: off or on)
Term
byte
Definition
• Byte:
– made up usually of 8 bits
– a character
– smallest unit that can be located and moved
about in the computer
Term
Data Hierarchy

• Field:
• Record:
• File:
• Application:
• System:
Definition
• Field: made up of bytes (name: George)
• Record: made up of several fields (name,
address, telephone)
• File: made up of several records
• Application: made up of several files
• System: made up of several applications
Term
Capacity - measured in bytes

• Kilobytes:
• Megabytes:
• Gigabytes:
• Terabytes:
Definition
• Kilobytes: 1,000 bytes
• Megabytes: 1,000,000 bytes
• Gigabytes: 1,000,000,000 bytes
• Terabytes: 1,000,000,000,000 bytes
Term
• Optical Disks
– CD-ROM – typically 600 to 700 Mb (about 400 floppy
equivalent)
• CD-R (permanently record)
• CD-RW (rewritable)
– DVD – typically from 3 to 8.5 Gb
– Double Layer DVD – up to 50 Gb (Blue ray)
– HD DVD – up to 45 Gb (Toshiba)
• USB Flash Drives – typically from 16 Mb to 4 Gb
Definition
• Optical Disks
– CD-ROM – typically 600 to 700 Mb (about 400 floppy
equivalent)
• CD-R (permanently record)
• CD-RW (rewritable)
– DVD – typically from 3 to 8.5 Gb
– Double Layer DVD – up to 50 Gb (Blue ray)
– HD DVD – up to 45 Gb (Toshiba)
• USB Flash Drives – typically from 16 Mb to 4 Gb
Term
Digital Images
• 2 Megapixel image:
• 3 Megapixel image:
• 8 Megapixel image:
Definition
Digital Images
• 2 Megapixel image: 250 Kb in JPG format
• 3 Megapixel image: 650 Kb in JPG format
• 8 Megapixel image: 2 MB in JPG format
Term
• For internet webpage purposes we need

• or 250 000 pixels
• or 250 Kilopixels
• or ¼ Megapixels
• 2 Megapixel image =
• 3 Megapixel image =
• 8 Megapixel image =
Definition
• For internet webpage purposes we need
400 X 625 pixels
• or 250 000 pixels
• or 250 Kilopixels
• or ¼ Megapixels
• 2 Megapixel image = 2,000,000 pixels
• 3 Megapixel image = 3,000,000 pixels
• 8 Megapixel image = 8,000,000 pixels
Term
Primary Storage
Ram
Rom
Definition
• RAM:
– Random Access Memory
– Where data and program instructions wait to be
interpreted.
– Volatile Memory
• ROM:
– Read Only Memory
– Instructions (programs) are burned into a chip and
cannot be altered.
Term
• Direct input/output devices
Definition
– Input - keyboard, mouse, pens, touch screens,
wands, scanners (OCR), speech recognition.
– Output – video monitors, printers, voice response
Term
Peripherals - terminals

Dumb
Intelligent
Transaction
Definition
• Dumb terminals - no processing capabilities
– terminals on a network
• Intelligent terminals - have processing
capabilities
– microprocessor and memory circuits
• Transaction terminals
– get data from end users and transfer the data
via Telecommunication networks to a
computer system for processing
– eg. ATM’s
Term
Peripherals - pointing devices
Definition
• allow end users to issue commands or make
choices by moving a cursor on the display
screen
– mouse
– trackball
– joystick
– touch sensitive screens
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