Term
Business Pressures - Response - Support Model
3 factors |
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Definition
Pressures
Organizational Responses
Computerized Decision Support |
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Term
Four Major Components of Business Intelligence
1.
2.
3.
4. |
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Definition
Data Warehouse
Business Analytics
Business Performance Management
User Interface |
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Term
| A special database or repository of historical and current data that has been collected and is of potential interest to decision makers throughout an organization. Created by the technical staff. |
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Definition
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Term
| A BROAD CATEGORY of applications used for analyzing data for purposes of helping business users make better business and strategic decisions. |
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Term
Two major categories of business inteligence are:
1.
2. |
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Definition
Reports and Queries
Data, Text, and Web mining and other sophisticated mathematical and statistical tools. |
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Term
| A set of data analyses and statistical methodologies that hook for hidden patterns in data which can be used for predicting future behavior. It replaces human intelligence because of its ability to handle massive amounts of data. |
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| BA interactive software that allows users to access the data warehouse and create on demand reports and queries and to conduct analyses of data. |
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Term
| Uses balanced score card methodolocy to link objectives to factual measures. In the process, an enterprise must define, implement, and manage their business strategies. Objective is to OPTIMIZE OVERALL PERFROMANCE of an organization. |
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Definition
| Business Performance Management |
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Term
| Connects analytics to strategy through the use of dashboards and other broadcasting and visualization tools. |
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Term
| Provide a comprehensive, at a glance view of corporate performance/health through visualization graphics. Contain key performance indicators, trends, and exceptions/outliers for different aspects of the business operations. |
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Term
| A rule-based system that provides a solution in one function area (ex. marketing, finance) to a repetitive managerial problem usually in one industry. |
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Definition
| Automated Decision Systems |
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Term
__ handles the everyday transactions of a company's on-going business. Transactions are stored in operational databases.
Efficient for transaction procssing, but inefficient for the end user ad hoc reports, queries, and analyses.
Examples: LA Crash Data, retail transactional data, bank transactional data. |
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Definition
| Online Transaction Processing System (OLTP) |
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Term
__ utilizes informational data that are transferred from operational databases into warehouses for analysis and decisin making purposes.
Meant for processing end user ad ho reports, queries, and analyses. |
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Definition
| Online Analytical Processing (OLAP) |
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Term
| An action is considered "__ __" if it is a necessary strategy for being competitive. |
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| __ __ involves tracking what your competitor is doing (public court documents, patent filings, etc) |
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| Equifax uses a ____that notifies customers by e-mail if the balance on any credit card exceeds a certain balance. |
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Definition
| Customer Relationship Manager (CRM) |
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Term
| _____ bypasses the DW completely and uses Web Services or other monitoring means to discover key business events. |
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Definition
| Business Activity Management (BAM) |
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Term
At DirecTv, the "Save Team" contacts customers within 3 hours of cancelling their service and offers incentives to win them back.
This is an example of ____ |
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Definition
| Business Activity Management |
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Term
Hoyt Highland Partners (Market Research firm) worked with an urgent care clinic. The case describes a BI technique for data mining - __ __.
Problem: ___
Solution: ______________
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Definition
Cluster Analysis
Problem: Competition
Solution: Studied customer demographics, discovered the customers who came to the clinic lived close by. |
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Term
Alltel Wireless case is an example of using ______
Problem: _____
Solution: _____ |
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Definition
Predictive Analytics Tools
Problem: No centralized data focused solution
Solution: Purchased Axcion's PersonicX segmentation system. Predictive analytics tools so they can predict who they should market to. |
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Term
| Giant Food Stores prices the entire store. This case shows an example of applying _____ to a problem every organization faces - how to price its products or services. |
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Definition
| Automated Decision Systems |
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Term
| VodaFone uses __ to improve customer growth and retention plans. |
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Definition
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Term
Norfolk Southern, once they were partially deregulated, suddenly faced competition.
They bought "_____" |
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Definition
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Term
| ____ had problems with labor not being accounted for, inability to get traffic count to match sales, and inability to generate daily reports (only weekly). |
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