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| The process of planning and executing the conception, pricing, promotion and distribution of idea, good, and services to create exchanges that s(can't read notes) individual and organizational objectives. |
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| What is opportunity analysis? |
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What marketplace trends can we take advantage of?
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What new openings might exist? |
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Who/what is our primary competition?
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What are your products advantages? |
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| What is a direct competitor? |
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| Someone selling the exact same product as you |
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| how it helps the comsumer |
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| Searching for the best prospect for your product or service |
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| How do you find the best prospect to buy your product when using target marketing? |
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-Identifying markets with unfulfilled needs
-determining market segmentation
-selecting a target market
-positioning |
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| which is greater, behavior or attitudes? |
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| 80% of business comes from 20% of users |
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