Term
| Theory of Reasoned Behavior |
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Definition
| focuses on behavior as the ultimate outcome rather than the attitude change. |
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Definition
| feelings about a behavior that we view as most important |
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Definition
| able to have control over the behavior |
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Term
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Definition
| perception or believability. |
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Term
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Definition
| level of source creditability |
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Term
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Definition
| Level of source creditability during and after the presentation. |
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Term
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Definition
| creditability of the source |
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Term
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Definition
| the nature of the arguments and message structure. |
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Term
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Definition
| emotional appeals of the message. |
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Term
| McCroskey and Tavern's 3 factors of creditability |
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Definition
| perception of sources expertise, trustworthiness, and good will toward the receiver. |
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Term
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Definition
| the persistence of source creditability influence on persuasion over time. |
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Term
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Definition
| permanent attitude change is based on message content. |
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Term
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Definition
| the outlook on life that receivers hold. external vs internal factors. |
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Term
| Extended Parallel Process Model |
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Definition
| 2 ways receivers process fear appeals and how different responses result from different ways of processing. |
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Definition
| presents arguments in favor of 1 particular side. |
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Term
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Definition
| Presents arguments in favor of an issue but also presents the opposition. |
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Term
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Definition
| the most basic level and involves a target being influenced to do something so as to gain a reward or to avoid a punishment. |
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Term
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Definition
| when a target accepts influence from an agent because they want to be associated with the agent. |
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Term
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Definition
| ones positive or negative attitude towards themselves |
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Term
| Johannesen's Ethical Perspectives |
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Definition
| Religious perspectives, human nature perspective, political perspective, dialogical, situational, legal, social utility. |
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