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Introduction to Marketing
Marketing terms and concepts defined
4
Marketing
Undergraduate 3
09/16/2013
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Term
Target Market 
 Definition
the group of customers which marketing effors are focused
Term
Marketing
 Definition
the process of creating, distributing, promoting, and pricing goods, services, and ideas to facilitate satisfying exchange relationships with customers and develop and maintain favorable relationships with stakeholders in a dynamic environment
Term
Marketing Mix
 Definition
four marketing elements--product, place (distribution), promotion, and pricing--that a firm can control to meet the needs of customers within its target market (the 4P's)
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