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Introduction to Mass Communication:
Media Literacy and Culture. CHAPTER 7
43
Journalism
Undergraduate 1
12/09/2011

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Term
First electronic mass medium and the first national broadcasted medium
Definition
Radio
Term
Who invented the radio?
Definition
dispute between Guglielmo Marconi and Nikola Telsa
Term
Guglielmo Marconi
Definition
The first to send signals through the air and also gained maximum publicity. "Father of the Radio"
Term
liquid barretter
Definition
the first audio device permitting reception of wireless voices, invented by Reginald Fessenden in 1903
Term
audion tube
Definition
a vacuum tube that improved and amplified wireless signals invented by Lee DeForest. He saw radio as a means of broadcasting
Term
Emile Berliner
Definition
developed a gramophone that was a flat, rotating, wax coated disc that could easily be copied or pressed from a metal master.
Term
broadcasting
Definition
transmitting voices and music at great distances to a large number of people- predated the development of radio.
Term
wireless ship act
Definition
requiring that all ships using US ports and carrying more than 50 passengers have a working wireless and operator
Term
radio act of 1912
Definition
not only strengthened rules regarding shipboard wireless but also required that wireless operators be licensed by secretary of commerce and labor
Term
calvin Coolidge
Definition
ordered the cession of government regulation of radio despite his belief that chaos would descend on the medium. radio sales soon dropped drastically.
Term
Radio act of 1927
Definition
restored order, it authorized then to use the channels, which belonged to the public, but not to own them. Eventually the communications act of 1934 replaced this.
Term
Federal Radio Commission (FRC).
Definition
Established to monitor the provision of the radio act of 1927.
Term
trustee model
Definition
in broadcast regulation, the idea that broadcasters serve as the public's trustees of fiduciaries. based on spectrum scarcity, and regulation around the issue of influence
Term
spectrum scarcity
Definition
limited because not everyone who wants to broadcast can, those granted licenses to serve the local area must accept regulation
Term
affiliates
Definition
or groups of stations. a broadcasting station that align itself with a network. This could deliver to larger audiences
Term
O&O's
Definition
a broadcasting station that is owned and operated by a network. They grew so powerful that the government even asked NBC to invest on one of its networks
Term
fundamental basis of broadcasting in the US
Definition
1. radio broadcasts were private
2.gov. regulation was based on public interest
3.stations were licensed to serve specific localities, but national networks programmed the most lucrative hours with the largest audiences
4. entertainment and information were the basic broadcast content
5. advertising formed the basis of finical support and broadcasting
Term
Low Power FM (LPFM)
Definition
10 to 100 watt nonprofit community radio stations with a reach of only a few miles.
Term
Format radio
Definition
radio accepting that many potential listeners will not tune in but, size of the audience is secondary to its composition. ex. country, top 40, etc.
Term
secondary services (formats)
Definition
often in rural areas, a secondary or non primary format.
Term
playlist
Definition
predetermined sequence of selected records of popular music
Term
billings
Definition
income earned from the sale of airtime. local time and national sports account for 92% of all billings.
Term
deregulation
Definition
no national ownership limits and one person or company can own as many as 8 stations in one market depending on the size of the market
Term
duopoly
Definition
one person or company owing and managing multiple radio stations in a single market
Term
ratings
Definition
totally available audience reached
Term
personal peoplemeter
Definition
ratings technology, a specific remote control with personalized buttons for each viewer in the household
Term
cultural hemogenization
Definition
the worrisome outcome of virtually all the worlds influential recordings being controlled by a few profit orientated giants.
Term
catalogue albums
Definition
are albums more than 3 years old
Term
recent catalogue albums
Definition
albums out for15 months to three years. sales have significantly dropped in the past few years.
Term
convergence and radio
Definition
it aided the rebirth of the radio networks
Term
digital audio radio service (DARS)
Definition
direct satellite home, office, and automobile delivery of audio
Term
web radio
Definition
the delivery of the radio directly to individual users over the internet
Term
podcasting
Definition
recording and downloading of audio files on servers
Term
radio simulcasts
Definition
traditional, over the air stations transmitting their signals online.
Term
bitcasters
Definition
web only radio stations can be accessed online only ex. Pandora!!
Term
streaming
Definition
simultaneously downloading and accessing of playing of digital or audio video data
Term
digital recording
Definition
recordings and radio industries changed from analogs to this. the sound went from being preserved as waves to conversion into 1s and 0s logged in intervals on a computer
Term
mp3
Definition
compression of soft wear that shrinks to audio files to less than a tenth of their original size
Term
RIAA recording industry association of America
Definition
developing their own secure internet technology but by tho time it was available for release it was too late
Term
P2P
Definition
peer to peer downloading
Term
BitTorrent
Definition
file sharing software that allows anonymous users to create 'swarms' of data as they simultaneously download and upload bits of a given piece of content from countless untraceable servers
Term
shock jocks
Definition
outrageous, rude, crude radio peronalities
Term
radio is
Definition
local, fragmented, specialized, personal, and mobile
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