Shared Flashcard Set

Details

introduction to Mass Communication:
media Literacy and Culture. CHAPTER 12
15
Journalism
Undergraduate 1
12/07/2011

Additional Journalism Flashcards

 


 

Cards

Term
Which is an example of the earliest advertising?
Definition
shopbills
siquis
Babylonian merchants hiring barkers to shout out goods and prices
Term
Which company hired graffiti artists to paint ads on walls and buildings?
Definition
Sony
Term
The need to reach more consumers than local newspaper readership provided gave rise to the
Definition
advertising agency
Term
The average American child (2 to 11) sees how many television commercials a year?
Definition
25,000
Term
All of the following contributed to the rise of advertising in the late 1800s EXCEPT
the development and use of the telephone
the development of the railroad that facilitated interstate commerce
the rise in national news magazines that accepted advertising
the large influx of immigrants that allowed for a larger labor force
Definition
the rise in national news magazines that accepted advertising
Term
What did N.W. Ayer & Sons do for clients that Volney Palmer's advertising agency did not?
Definition
plan the campaign and create the ads
Term
All of the following moved the advertising industry to establish professional standards of conduct EXCEPT:
codes of ethics developed by newspapers that included types of acceptable and unacceptable ads for publication
abuses of claims in ads for patent medicines
muckraker examination of big business
establishment of the Federal Trade Commission
Definition
codes of ethics developed by newspapers that included types of acceptable and unacceptable ads for publication
Term
There is an ad that says, driving a Volvo makes you four times safer in a head-on collision than any other vehicle on the road today thanks to Volvo's patented design. This is an example of what type of advertising message?
Definition
hard sell advertising
Term
Which type of advertising accounts for nearly 54.3% of all advertising dollars spent in the United States?
Definition
direct market advertising
Term
The world's largest advertiser, Procter & Gamble, announced in 2005 that it was cutting $300 million in advertising expenditures from the medium of
Definition
television
Term
The convergence of traditional forms of advertising with the Web is called
Definition
digital advertising
Term
Traditional big-time television advertisers including BMW, Lincoln-Mercury, Motorola, and Burger King are now creating ads for which type of distribution?
Definition
short online films
Term
Which organization was established in 1971 to allow the ad industry to self-regulate against deceptive advertising?
Definition
The National Advertising Review Board (NARB)
Term
Which is the advertising practice of appealing to consumer groups with similar lifestyles, attitudes, values, and behavior patterns?
Definition
psychographic segmentation
Term
Which is the world's largest global advertiser?
Definition
Procter & Gamble
Supporting users have an ad free experience!