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| The first notion about the effects of mass media is known as |
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mass society theory
hypodermic needle theory
magic bullet theory |
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| The move away from magic bullet notions about the power of media effect is said to have occurred |
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| following The War of the Worlds radio broadcast |
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| Mass communication theory has undergone multiple paradigm shifts during its development. This is due to all of the following EXCEPT |
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| social science's move away from qualitative research methods |
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| A Democrat who listens to the presidential debate and cannot remember much of what the Republican candidate said is exhibiting an example of |
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| The theory that says media do not do things to people; rather, people do things with media is |
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| Agenda setting theory is primarily used to explain this type of media message: |
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| The argument that people become increasingly dependent on media and media content to understand the world, to behave meaningfully, and to escape is |
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| Modeling, according to social cognitive theory, occurs in two ways. They are |
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| imitation and identification |
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| Cultural theorists hold what view of the audience who is receiving mass media messages? |
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| they are actively taking in the messages |
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| The idea that watching violence in the media reduces people's innate aggressive drive is |
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| The Center on Alcohol Marketing and Youth reports that more than ___ underage youths report binge drinking at least once in the past 30 days. |
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| When media __________, it is said to influence people's perceptions about groups of people. |
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| During four recent network television seasons, designated drivers were embedded into the story lines of 160 different prime-time shows. This is an example of |
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