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| Another name for public relations professionals is |
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| Who was the first presidential press secretary? |
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an event staged specifically to attract public attention
Ex. Boston Tea Party and a campaign to thwart the Stamp Act |
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| What did the Declarations of Principles argue? |
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| public relations practitioners should be providers of information, not purveyors of publicity |
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| The first large-scale public relations effort in this country was |
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| intended to shape public opinion following the nation's entry into World War I |
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| The books The Hucksters and The Man in the Gray Flannel Suit are important because |
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| they provided readers with a highly negative picture of the public relations industry |
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| What factor especially influenced the role of public relations in American society? |
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| growth of the middle class |
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| Public relations professionals interact with which groups? |
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emplyees
stockholders
customers |
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| directly interacting to influence elected officials or government regulators and agents |
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| Approximately how many public relations firms are there in the United States? |
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| small groups of a targeted public who are interviewed for research |
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| Minority relations is an aspect of public relations. It is: |
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| public affairs activities directed toward specific racial minorities. |
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| is anyone who works in meeting the communication needs of the client. |
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| The practice of combining public relations, marketing, advertising, and promotion into a seamless campaign is known as |
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| integrated marketing communication |
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| Pre-produced reports about a client or its products distributed free of charge to television station news departments are |
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| foreign agents registration act 1938 |
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| stemmed from Ivy Lee's relations with Nazi Germany, requiring anon who engages in political activities in the US on behalf of a foreign power to register as an agent of that power with the justice department. |
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| federal regulation of lobbying act 1946 |
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| requiring, among other things, that those who deal with federal employees on behalf of private clients disclose those relationships |
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