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| Helped govener Leland figure out if horse has all feet in when in transit |
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| Who is Louis and Aguste Lumiere |
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| Made a device called the cinematographe, and charged for screening |
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| first science fiction film creator |
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| Believed in inherent drama |
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| Was the first film ever made " Fred Ott sneeze" |
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| what is Vertical Intergration |
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| management style each memember of the chain supplies something different |
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Definition
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| What is meant by persistent vision |
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| What is the sigificance of the Great Train Robbery |
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| first to shoot on location and First Camera Movement |
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| Founder of Paramount Pictures |
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| founded the circus (Scams) |
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| What was the edison trust and how did it controll the movie industry? |
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edison trust= motion picture patent company
leading distributor in fil amd raw stock film |
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| movie operations were based in or around Hollywood |
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| The willingness to strench ones logic for entertainment |
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| the cooperation of two or more organizations |
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| What does it mean that a film director is auteur |
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Definition
| shows the directors personal and creative vision |
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| What is a genre in film making and how does it sell movies |
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Definition
| Method based on narrtive elements which films are constructed and helps sells films by adapting to peoples tatste |
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| How are documentaries different regualar films |
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Definition
| They tackle controversial issues and interpret reality |
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| selling multiple films ina theather as a unit |
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| How is citizen Kane revolutionary to its time and influential to today's movies? |
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Definition
| Made a number of aesthetic and technological norms broke open monopoly. Hollywood classic cinema techniques adn had multiple view points. |
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| Wat are two reason Facebook has privacy issues? |
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Definition
| 2007 no privacy setting tells locations. |
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| Action of searching out scandalous infomation. |
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| What was the american magazine? |
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| Periodical publication founded in June. |
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| Why was the postal act of 1879 important to magazines? |
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Definition
| Gave the low distribution through mail system because granted second class mailing rates. |
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| The difference betwee web 1 and web 2. |
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| Web 1 world wide web and web 2 interaction and collaboration. |
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| Markup language for web pages. |
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| Why was arpanet developed? |
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| world's first operational packing switching network. |
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| How did apples 1984 commercial change advertising? |
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Definition
| It operated compete marketing aired during Super Bowl not just government and business should run technology. |
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| Why was Life cereal's "Mikey" Commerical so important. |
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| Became the longest running televison advertisment |
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| How have the energizer commerical devolped overtime |
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Definition
1. Duracell ran out and energizer can in
2.appeared as ads for other things then bunny came in
3.fake brand of battery called supervolyt
4.used famous character (Dark Vader, etc.) |
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Term
| what is a cultural artifact |
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Definition
| gives people clues about our culture |
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| What is meant by inherent drama |
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Definition
| They tackle controversial issues and interpret reality |
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| How do you make advertising personal |
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Definition
| making figures relate to us |
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Definition
| was the first people that bought advertising space in bulk |
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| What are demographics and psychographics |
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| data relating to a population or particular group/ study of people according to thier attitude |
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Definition
| people brought togeher to voice opininons on a particular group |
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| What is the bandwagon effect |
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Definition
| popular trend continuing to gain popularity |
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Definition
| a name term sign or symbol for a company |
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| What is subliminal advertsing |
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Definition
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| placed in context usally does not have ads |
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| What is the assiciation principle |
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Definition
| the theroy that we connect people with thier wants |
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Definition
| incoperates myths into plots |
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| Why do advertisers estabish special product identies |
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| So the company can be recgonized |
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| What are the ethical issues around advertising |
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Definition
| Targeting Children. sterotype, images of women, controversial products and deceny |
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Term
| What is the difference between PR and propaganda |
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Definition
| if what you are spinning has a soild bases PR if not Propaganda |
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| How are PR and Advertising different |
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Definition
| Creative controll, creativity or nose for news |
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| Why do people give a negative imagine of PR |
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Definition
| Undermines democratic process, gives coperations a bad image, barries the truth |
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Definition
| favorable coverage of publicity |
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Term
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Definition
| objective and accurate information |
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Term
| What is the difference between publics ansd stakeholders |
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Definition
| stakeholders can be affected by a business desicision negativly and public voice causes companies sucesses |
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Term
| Explain the two-way symetrical and asymmetrical models of PR |
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Definition
| two-way listens in order to persuade and asymmetrical balance between organizations and stockholders |
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Term
| What is meant by socially responsible and planned PR |
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Definition
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Term
| What is a boundary spanner |
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Definition
| Connects organizations and clinets and stackholders |
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Definition
| sole purpose of the media publicity and serves little to no other function in real life. |
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Term
| What are public service announcements |
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Definition
| type of advertisement featured on television, radio, print or other media. Whereas the objective of a standard advertisement is to market a product, a PSA is intended to change the public interest |
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