Shared Flashcard Set

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Intro
350
25
Marketing
Undergraduate 3
02/27/2007

Additional Marketing Flashcards

 


 

Cards

Term
Market Segmentation
Definition
Explain and Exploit
Term
MASDD
Definition
Measurability
Accessability
Substantiality
Durability
Differential Responsiveness
Term
Segmentation Categories
Definition
DIPBEG

Demographic
International
Psychographic
Benefit
Economic
Geographic
Term
Segmentation Strategy
Definition
Undifferentiated
Differentiated
Concentrated
Counter-segmentation
Term
International Market Segmentation
Definition
Standardized- same all over
Customized- Unique to areas
Intermarket- cross country w/ common needs
Term
Indifferentiating
Definition
Homogenous products everywhere
Term
Differentiating
Definition
Different products for certain demographics
Term
Primary Demand
Definition
Influencing demand by creating a want
Term
Secondary Demand
Definition
Influencing demand by being brand specific
Term
Concentrated Strategy
Definition
Concentrate on a couple of markets
Term
Counter-segmentation
Definition
Meeting less needs for cheaper prices
Term
Micromarketing
Definition
Collecting census data and demographic data to identify clusters of data that have similar buying habits
Term
Market Proliferation
Definition
Increasing # of products
Term
(2) two types of Products
Definition
Service and Capital
Term
Operational Products
Definition
Not part of finished product, necessary for production
Term
Aspects of a Product(5)
Definition
Quality
Design
Branding
Packaging
Customer Service
Term
Brand Process
Definition
Brand Identity
Brand Equity
Brand Generics
Manufacturer/National Brands
Regional Brands
Distribution Band
Term
Types of products(3)
Definition
Convenience
Shopping-something you search out
Speciality
Term
Types of Brands
Definition
Generics
Manufacturer
Distributor
Term
Why make new products?
Definition
49% of profits from new products

Gain Market share
Term
Purpose of Marketing Research
Definition
Identify and take advantage of marketing opportunities. Evaluate performance, Improve view of market.
Term
Purpose of Marketing Research
Definition
Identify and take advantage of marketing opportunities. Evaluate performance, Improve view of market.
Term
Purpose of Marketing Research
Definition
Identify and take advantage of marketing opportunities. Evaluate performance, Improve view of market.
Term
Purpose of Marketing Research
Definition
Identify and take advantage of marketing opportunities. Evaluate performance, Improve view of market.
Term
Purpose of Marketing Research
Definition
Identify and take advantage of marketing opportunities. Evaluate performance, Improve view of market.
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