Term
| retail outlet classification |
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Definition
a)form of ownership
b)levels of service
c)merchandise line |
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Term
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Definition
1)independent retailers - owned by an individual
2) CORPORATE CHAINS
3)contractual systems - independent stores come together |
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Term
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Definition
self-service
limited service
full service |
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Term
| types of merchandise lines |
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Definition
1) depth of product line (eg sports shops)
2) breadth of prod. line |
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Term
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Definition
| specialty discount outlets that focus one type of product eg books, and offer it at very competitive prices |
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Term
| general merchandise store |
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Definition
| carries broad product like with limited depths |
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Term
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Definition
| offering several unrelated product lines (camera equipment & groceries) |
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Term
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Definition
| mainly in Europe, a very large store that offers everything under one roof |
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Term
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Definition
| in US, combines typical merchandise store with a full size grocery store |
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Term
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Definition
| automated selling, vending machines |
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Term
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Definition
| competition on the same good between different retail outlets, eg, a small bookstore vs hypermarket |
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Term
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Definition
automatic vending
direct mail and catalogs
TV home shopping
online retailing
telemarketing
direct selling |
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Term
| retail positioning matrix |
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Definition
| positions retailer on a matrix according to product line breadth and value added by the store (reliability, location etc) |
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Term
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Definition
retail pricing
store location
retail communication
merchandise |
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Term
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Definition
| how much retailer adds on top of the cost paid to attain the selling price |
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Term
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Definition
| =initial selling price - cost paid for product |
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Term
| maintained markup or gross margin |
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Definition
| =final selling price - cost paid for product |
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Term
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Definition
| not the lowest prices but add value through creating positive customer shopping experience |
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Term
| benchmark or signpost items |
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Definition
| customers judge the overall retailer's price level by the price of eg Coke can or milk |
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Term
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Definition
| selling of brand name merchandise of lower than regular price |
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Term
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Definition
| theft or fraud by costumers which results in lost sells |
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Term
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Definition
| large stores without elaborate item display and very minimal customer service that offer very low prices, customers have to pay monthly member fees for permission to shop there |
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Term
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Definition
| often operated by manufacturers to clear the excess or outdated merchandise |
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Term
| single-price or extreme value retailers |
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Definition
| smaller shops with low prices eg, dollar store |
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Term
| central business district |
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Definition
| oldest commercial area downtown |
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Term
| regional shopping centers |
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Definition
| consists of 50-150 stores, quite a large are |
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Term
| community shopping centers |
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Definition
| one primary outlet and 20-40 smaller stores |
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Term
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Definition
| clusters of stores close to each other but under one roof as in a supermarket |
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Term
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Definition
| huge shopping strip with multiple anchor stores that are well known |
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Term
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Definition
| use of store displays, coupons, product samples and other brand communications to influence customers behavior in a store |
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Term
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Definition
| assign one person who is in charge of all products in a single market segment, such as, laundry detergent, with objective to maximize sales and profit |
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Term
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Definition
sales per square foot
same-store sales growth |
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Term
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Definition
| describes how new outlets enter market |
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Term
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Definition
early growth
accelerated development
maturity
decline |
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Term
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Definition
| integrate a combination of traditional store formats and non-store formats, eg, store & online shop |
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Term
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Definition
| general term for any entity that does wholeseling |
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Term
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Definition
| works for several producers and sells non-competitive, complementary merchandise in a specific territory |
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Term
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Definition
| represents single producer and covers the whole marketing action |
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