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| the moral principles or values that generally govern the conduct of a person or group |
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| the rules people develop as a result of cultural values and norms |
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| a guideline to help marketing managers and other employees make better decisions |
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| foreign corrupt practices act (FCPA) |
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| a law that prohibits US corporations from making illegal payments to public officials of foreign govs to obtain business rights or to enhance their business dealings in those countries |
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| corp. social responsibility (CSR) |
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| a business's concern for society's welfare |
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| model that suggests CSR is composed of economic, legal, ethical, and philanthropic responsibilities and that the firm's economic performance supports the entire structure |
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| idea that socially responsible companies will outperform their peers by focusing on the world's social problems and viewing them as opportunities to build profits and help the world at the same time |
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| the development and mktg of products designed to minimize negative effects on the physical environment or to improve the environment |
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| the cooperative mktg efforts btwn a for-profit firm and a nonprofit org |
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| happens when consumers feel that every company is tied to a cause |
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| cause-related mktg VS philanthropy |
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philanthropy is a specific, tax-deducation
cause-related mktg is a cooperative effort, can enhance the repuation of the corp, and also make additional profit for the company |
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