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Definition
| formally planned campaign by an organization, but disclosed as spontaneous |
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| use of embaressing info from facebook or creation of bogus facebook or wikipedia entries |
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Term
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ana (analog)
andi (analog-digital)
D.J. (digital joe/jane)
syndi (synthesizing) |
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Term
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Definition
*passive users
*observes, doesn't participate
MOST FAMILIAR CUSTOMER TO UNDERSTAND AND SATISFY |
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Term
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Definition
*lives to engage with content created by others
*not a content creator
* lives to interact |
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Definition
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Definition
-focused on others
-create networks
-wants to belong
-create something no-one could create alone |
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Term
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Definition
| static HTML websites and read-only content |
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Term
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Definition
user-generated content and the read-write web
ppl contribute/consume through blogs or sites |
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Definition
personalization (iGoogle)
intelligent search
behavioral advertising |
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Term
| factors that determine whether a news release will be placed |
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Definition
1. newsworthiness
2.timeliness
3.needs of the news organization
4.content |
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