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| relationship and management function that helps achieve organizational objects define philosophy, facilitate organizational change. |
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| public relation practitioner |
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1) they communicate with groups very early in the process; perhaps even before they become organized activist or a social movement organization. |
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1) relationships between organizations and governments. |
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1) news conferences convention exhibits and special showings new facility and anniversary celebrations contest and award programs and tours and special meetings are only a few of the special events used to gain acceptance . 2) ; 3) ‘ |
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| pr and advertising is that advertising is paid for. |
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| kings college(columbia university) |
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| issued first press release. |
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| member of famous cabinet to serve as the canadites pollster counselor, ghostwriter, and publicists. Also served as first press secretary and congressional liaison. |
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| master of press agentry used publicity for money. Publicized circuses, midgets, elephants . exc… |
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| father of public relations |
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- Tell the truth
- Prove it with action
- Listen to the customer
- Manage for tomorrow
- Conduct public relations
- Remain calm, patient, and good-humored
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| began 1948 largest major national associations formed from mergers of small groups. Included more than 110 chapters including university student organizations under the name public relations student society of America./members 20,000 |
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congregation for propagating faith. The action brought us the term propaganda. |
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| prediction of how events and actions are related |
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| gives ways to think about relationships. It looks at organizations as made up of interrelated parts adapting and adjusting to changes in political, economic, an social environments in which they operate. |
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use public relations people to bring back information on how productive the relationships are with clients, customer, and other stakeholders. |
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do not seek new information |
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also helps explain why some groups are active on a single issue, others are active on many issues, and others are uniformly apathetic. |
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- the variable refers to how much the individual cares a bout an issue. |
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| - is another way to look at hw people process and accept information. |
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- uses the economic metaphor of costs and benefits to predict behavior. |
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- Awareness
- Interest
- Evaluation
- Trial
- Adoption
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is speech defined as “the publications o material that will hold ne up to hatred, ridicule, contempt , or spite.” |
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published defamation, by writing or printing words r in some other physical form. |
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2 categories in libel law. |
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Criminal(breech of peace or inciting to riot)&civil |
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a requirement of civil libel in cases involving public figures that states that the plaintiff must show t the defendants the knowledge of the falsity of published materials or a wreckless disregard for the truth. |
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a defense against libel , the expression of opinion on matters of public interest. |
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use for monetary gain of a persons name , likeness or picture without permission |
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| concerns publications of truthful information that is exaggerated or used out of contexts |
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| - legal protection from unauthorized use of intellectual property fixed in any tangible medium of expression |
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permission to use creative expression of others without compensation it is based on four criteria specified in the 1976 copyright law. |
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requiring meetings of governmental boards commissions and agencies to be open to the public. |
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