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Intro to mass comm final
kleeman uco
80
Communication
Undergraduate 1
04/30/2012

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Cards

Term
"facts and news became marketable products that could be sold to consumers" -
Definition
Neil Postman
Term
three factos for the decline in standards of objective reporting
Definition
1. radio began to do commentary
2. world became too interconnected & complicated
3. interpretive model of reporting gained popularity
Term
three alternative approaches to objective reporting
Definition
1. interpretive journalism
2. literacy journalism
3. advocacy journalism
Term
interpretive journalism
Definition
puts the news in context
Term
advocacy journalism
Definition
a person promotes a cause of political viewpoint
Term
literacy journalism
Definition
uses the "objective reality" of journalism and the "subjective reality" of the novel
Term
the last time the press enjoyed widespread public respect was
Definition
immedietly after the watergate scandal.
Term
precision journalism
Definition
uses surveys and questionaires
Term
who wrote the book In Cold Blood in 1966?
Definition
Truman Capote
Term
the only successful launch of a major us daily newspaper in the last 30 years.
Definition
USA Today
Term
How was the usa today designed differently?
Definition
it was made to look like a TV. more visual for short attention spans.
Term
newspaper circulation has flattened to just over ___ million copies per day?
Definition
60
Term
the 1st newspaper in 1980 to go online
Definition
The Columbus Dispatch
Term
by 2001, more than _____ newspapers offering computerized news services
Definition
1300
Term
national and metro dailies are ___________ oriented
Definition
conflict
Term
ethnic and minority newspapers reflect a different ___________________ than mainstream papers
Definition
point of view
Term
symbolic annhihaltion
Definition
groups perceived to be cut out of the mainstream
Term
who came up with symbolic annihilation?
Definition
Dr. Larry Gross, USC
Term
freedom's jounal
Definition
first black newspaper published in America
Term
gayly oklahoman
Definition
gay and lesbian newspaper
Term
Village Voice; Berkeley Barb
Definition
undergound press provides the coverage of groups and issues often ignored by the mainstream press
Term
during 2001 alone, ________journalists were killed.
Definition
100
Term
______________ had is head cut off live on the internet
Definition
daniel pearl
Term
magasin is french and means
Definition
storehouse
Term
published the first colonial magazines
Definition
andrew bradford and benjamin franklin
Term
who published the first magazine
Definition
andrew bradford
Term
what was the first magazine and how long did it last?
Definition
the american magazine - 3 issues
Term
what magazine did Franklin publish? and how many issues did it last?
Definition
the general magazine - 6 issues
Term
the first national magazine
Definition
the saturday evening post
Term
the first american national medium?
Definition
magazines
Term
first magazine to appeal directly to women?
Definition
the saturday evening post
Term
championed womens property rights
Definition
godey's ladies book
Term
magazine equivalent to the new york times?
Definition
the new yorker
Term
oldest surving american political magazine
Definition
the nation
Term
first successful magazine for younger readers
Definition
weekly youth's companion
Term
published woodcut illustrations about the civil war
Definition
harper's new monthly magazine
Term
the ladies home jounal reached a circulation of _____________ in 1903.
Definition
one million
Term
the growth in magazine circulation due to three factors
Definition
1. cheaper postal rates
2. lower cover price
3. improved rail system
Term
muckrackers
Definition
theodore roosevelt critized magazine jounalists for exposing corruption in gov't & business by calling them _________
Term
which jounalist targeted big-city corruption?
Definition
Lincoln Steffens
Term
Upton Sinclair investigated _________________ and what was the name of the book?
Definition
chicago meatpacking industry; The Jungle
Term
investigated patent medicines
Definition
Ladies Home Journal
Term
took on standard oil company
Definition
ida tarbell
Term
key to the success of magazines from 1920's to 1950's
Definition
ww1 photojournalism
Term
photojournalism
Definition
the use of photos to document daily life
Term
readers digest
Definition
for many years the most popular magazine in the world
Term
readers digest's type
Definition
upbeat outlook, turned into Time Magazine
Term
interpretive journalism
Definition
cover issue through research teams
Term
how did LIFE compete with radio
Definition
advancing photojounalism; not a text based magazine.
Term
an early example of media convergence
Definition
TV Guide
Term
who bought TV Guide in 1988 to ensure fox news would be listed?
Definition
Rupert Murdoch
Term
three factors leading to the fall of Collier's & Women's Home companion
Definition
1. rising postal costs
2. falling ad revenues
3. changing consumer tastes
Term
first successful magazine aimed at black middle-class women
Definition
Essence Magazine
Term
the first gay and lesbian national magazine
Definition
The Advocate
Term
the success in 1953 due to a nude calendar foldout of Marilyn Monroe
Definition
Playboy Magazine
Term
oprah effect
Definition
numerous books have become best-sellers after their authors appeared on her show
Term
adult readers of harry potter but approx ________________ of copies sold
Definition
one third (1/3)
Term
____________ continue to be the main repository of human history and experience
Definition
books
Term
the word paper comes from ____________
Definition
papyrus
Term
what is parchment
Definition
treated animal skin
Term
oldest printed book still in existence is China's _________.
Definition
The Diamond Sutra
Term
codex
Definition
the first proto-modern book used sheets of paper sewn together at the edges, enabling the book to be opened to any page
Term
rules of punctuation, capitalization, adn spacing of words were developed during the middle ages by ______.
Definition
scribes
Term
who developed movable type
Definition
Johannes Guttenberg
Term
linotype
Definition
was a machine for setting type mechanically using a typewriter style keyboard
Term
another name for the popular paperbacks and dime novels of the 1880s
Definition
pulp fiction
Term
aliteracy
Definition
can read but choose not to
Term
one in ______ americans are not book readers
Definition
four
Term
trade books
Definition
the most lucrative part of the entire book publishing industry $4.6 billion dollar industry
Term
professional books
Definition
not intended for the general consumer market. their target is occupational groups. they are sold mostly through mail order or by specialized sales reps
Term
law
adult division or professional
Definition
professional
Term
self-help books
adult division or professional
Definition
adult division
Term
first textbook author
Definition
William H. McGuffey
Term
first textbook
Definition
Eclectic Reader
Term
mass market paperbacks
Definition
two out of every three books sold in the united states is a mass-market paperback
Term
success of bible sales spawned a large religious book industry
Definition
religious books
Term
comic books
Definition
as a result of hearins in 1954 the number of comic books in America sharply declined until the free wheeling 60's
Term
orgin of comic books
Definition
1920's Japan
Term
reference books
Definition
dictionaries, encyclopedias, atlases
Term
smallest unit in the book industry publishes scholarly works for small groups of readers
Definition
university-press books
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