Term
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Definition
| independent business that takes title to business products and inventories |
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Term
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Definition
| ability of one channel member to influence another member's goal achievement |
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Term
| vertical channel integration |
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Definition
| combining 2 or more stages of the mktg channel under one mgmt |
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Term
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Definition
| mktg channel managed by a single channel member |
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Term
| horizontal channel integration |
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Definition
| combining organizations at the same level of operation under one mgmt |
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Term
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Definition
| using all available outlets to distribute a product |
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Term
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Definition
| using only some available outlets to distribute a product |
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Term
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Definition
| using a single outlet in a large geographic area to distrib. a product |
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Term
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Definition
| activities used to move products from producers to consumers |
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Term
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Definition
| time needed to complete a process |
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Term
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Definition
electronic data interchange
computerized means of integrating order processing w/ prod, inv, acct, and transp. |
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Term
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Definition
| large, centralized warehouses that focus on moving rather than storing goods |
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Term
| intermodal transportation |
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Definition
| two or more transportation modes used in combination |
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Term
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Definition
| orgs that consolidate shipments from several firms into efficient lot sizes |
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Term
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Definition
| freight transp firms that provide several modes of shipment |
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