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Definition
relatively inexpensive, frequently purchased items
buyers exert minimal purchasing effort |
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Term
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Definition
| buyers are willing to expend considerable effort in planning and making purchases |
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Term
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Definition
items with unique characteristics
buyers willing to expend considerable effort to obtain |
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Term
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Definition
purchased to solve sudden problem of which customers are unaware
products people normally don't think about buying |
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Term
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Definition
| facilities and nonportable major equipment |
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Term
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Definition
equipment that doesn't become final product, but used in production or office activities
ex: file cabinets, calculators, tools |
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Term
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Definition
| basic natural materials that become part of physical product |
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Term
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Definition
| become part of the physical product and are either finished items ready for assembly or products that need little processing before assembly |
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Term
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Definition
materials used directly in the production of other products but not readily identifiable
ex: vinegar in salad dressing |
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Term
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Definition
maintenance, repairs, and operating items that facilitate production but aren't part of the finished product
paper, pencil, oil, cleaning agents, paints, etc |
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Term
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Definition
| intangible products that many org.s use as their operations |
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Term
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Definition
| specific version of a product that can be designated as a distinct offering among a firm's products |
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Term
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Definition
| group of closely related product items viewed as a unit because of marketing, technical, or end-use considerations |
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Term
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Definition
| total group of products that an org. makes available to its customers |
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Term
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Definition
| number of product lines a company offers |
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Term
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Definition
| avg number of different product items for each product line |
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Term
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Definition
intro - sales 0; profits negative
growth - sales rise rapidly; profits reach peak then decline
maturity - sales peaks and declines; profits continue to fall
decline - sales fall rapidly |
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Term
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Definition
stages buyers go through in accepting a product
awareness
interest
evaluation
trial
adoption |
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Term
| distribution of product adopter categories |
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Definition
innovators - 2.5%
early adopt - 13.5
early majority - 34
late majority - 34
laggards - 16 |
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Term
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Definition
| name, term, design, symbol, etc, that id's a marketer's product as distinct from others |
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Definition
| part of a brand that can be spoken |
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Term
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Definition
| part of a brand not made up of words |
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Term
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Definition
| legal designation of exclusive use of a brand |
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Term
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Definition
| full legal name of an org. |
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Term
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Definition
| mktg and finc value associated with a brand's strength in a mkt |
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Term
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Definition
| degree of brand loyalty in which customer strongly prefers specific brand and will accept no substitute |
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Term
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Definition
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Term
| private distributor brands |
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Definition
| brands initiated and owned by resellers |
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Term
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Definition
| brands indicating only the product category |
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Term
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Definition
| policy of naming each product differently |
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Term
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Definition
| branding all firm's products with same name |
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Term
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Definition
| using an existing brand to brand a new product in a different category |
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Term
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Definition
| using two or more brands on one product |
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Term
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Definition
| agreement where one company permits another org. to use its brand on other products for a fee |
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Term
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Definition
| using similar packaging for all of a firm's products or packagaing that has one common design element |
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Term
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Definition
| providing identifying, promotional, or other info. on package labels |
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