Term
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Definition
| development of a product closely related to existing products in the line, but meets different customer needs |
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Term
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Definition
change in one or more characteristics of a product
original product doesn't remain in line |
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Term
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Definition
| changes in product's dependability and durability |
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Term
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Definition
| changes in product's versatility, effectiveness, convenience, or safety |
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Term
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Definition
| changes to the sensory appeal of a product |
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Term
| new-product development process |
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Definition
idea generation
screening
concept testing
business analysis
product development
test marketing
commercialization |
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Term
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Definition
| seeking product ideas to achieve objectives |
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Term
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Definition
| choosing the most promising ideas for further review |
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Term
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Definition
| seeking potential buyers' responses to product idea |
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Term
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Definition
| evaluate product's effect firm's sales, costs, and profits |
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Term
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Definition
| determine if product is technically feasible and cost effective |
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Term
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Definition
| introducing a product on a limited basis |
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Term
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Definition
| decide on full-scale manufacturing/mktg plans; prepare budgets |
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Term
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Definition
| create/design products so customers perceive them differently from competitors' |
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Term
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Definition
| how a product is conceived, planned, and produced |
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Term
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Definition
| physical appearance of product |
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Term
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Definition
| human/mechanical efforts adding value to a product |
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Term
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Definition
| a service is not a physical item |
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Term
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Definition
| produced and consumed at same time |
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Term
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Definition
| inability of unused service to be stored |
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Term
| client-based relationships |
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Definition
| customers who are serviced over a period of time |
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Term
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Definition
| level of interaction between provider and customer |
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Term
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Definition
| responsible for a product, product line, or several distinct products making up a group |
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Term
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Definition
| person responsible for a single brand |
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Term
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Definition
| person responsible for managing marketing activities that serve a particular group of customers |
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Term
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Definition
| cross-functional group that creates entirely new products aimed at new markets |
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