Term
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Definition
| paid personal communication informing customers and persuades them to buy products |
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Term
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Definition
| developing a list of potential customers |
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Term
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Definition
| salesperson who sells to new customers and increases sales to current ones |
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Term
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Definition
| salespersons who primarily seek repeat sales |
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Term
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Definition
| sales staff members who facilitate selling, but not usually involved solely w/ making sales |
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Term
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Definition
| assist the producer's customers in selling to their own customers |
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Term
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Definition
| helping a producer's customers promote a product |
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Term
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Definition
| support salesmen who give technical assistance to a firm's current customers |
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Term
| consumer sales promotion methods |
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Definition
| ways of encouraging consumers to patronize specific stores or try particular products |
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Term
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Definition
| signs/displays/etc used to attract customers |
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Term
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Definition
| ad that promotes a product and IDs participating retailers |
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Term
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Definition
| gift, often part of a display, given to a retailer purchasing a specified quantity of merchandise |
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Term
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Definition
| extra compensation to salespeople for pushing a line of goods |
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