Term
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Definition
| person/group/org. with a meaning it tries to share |
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Term
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Definition
| individual/group/org. that decodes a coded message |
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Term
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Definition
| anything that reduces a communication's clarity |
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Term
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Definition
| limit on volume of info a comm channel can handle effectively |
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Term
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Definition
| demand for a product category |
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Term
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Definition
| demand for a specific brand |
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Term
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Definition
| informs customers about a new product |
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Term
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Definition
| promote a product only to the next institution down the mktg channel |
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Term
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Definition
| promote directly to customers to develop demand that pulls products through the mktg channel |
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