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Intro to Electronic Media
Test 1
65
Communication
Undergraduate 3
10/27/2010

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Cards

Term
What is Mass Media
Definition
Mass Media defines our culture
Term
Who invented the first scanning disk and what was it called
Definition
In the 1880’s Paul Nipkow developed the scanning disk. Called the Nipkow disk.
Term
How many scanning lines was first mechanical television and who created it
Definition
John Biard and 30 scanning lines
Term
What is an iconoscope and who was the first to invent it
Definition
television camera tube to convert light rays into electronic signals. Vladimir Zworkin in 1919
Term
Who invented the television camera tube that became the origins of television
Definition
Philo Farnsworth (14 years old)
Term
who won the Paten war between zworkin and farnsworth for television camera tube and how
Definition
farnsworth, due to his drawing and testimony by his teacher
Term
What committee was formed in the late 1930's to discuss how to standardize new technology
Definition
Nation Television System Committee (NTSC)
Term
What was the standard for the line system adopted by the FCC in 1941
Definition
525i
Term
What percent drop did cities with televsion see in movie theater attendance
Definition
20 to 40
Term
who developed a color system that became the color stardard and when
Definition
RCA, 1954
Term
Who was the first network to go in color and when
Definition
NBC (1963)
Term
Who is known as Mr. Televisions and what did he create
Definition
Milton Berle, Sexaco Star Theater
Term
When did NBC begin to charge for spot advertising
Definition
in 1954, the premiere of the tonight show
Term
who was the first tonight show host
Definition
Steve allen
Term
who was the first today show host
Definition
dave garroway
Term
what type of shows became very popular to the public and to producers due to the low cost
Definition
quiz shows
Term
what was the name of the quiz show that was involved with a scandal for "rigging" the show
Definition
twenty one
Term
in the 1950's major networks began to movie their headquarders were? and why?
Definition
Hollywood. to escape unions and the affects of edisons "Patten Pool"
Term
What was one of the first tv series to be filmed in front of a live studio
Definition
I love lucy (1950s)
Term
What is Kinescope
Definition
filming off a television monitor
Term
what is the longest running televions show in america?
Definition
meet the press (1947)
Term
what was the first news program to be video taped
Definition
CBS
Term
what was the first televised presidential debate in american history and when
Definition
Kennedy/nixon. September 26, 1960
Term
who is known as the "most trusted man on television"
Definition
walter cronkite
Term
who was dubbed the nickname "anchor boy" by his colleagues
Definition
Peter Jennings
Term
in the late 1980's what was the most watched evening news in america
Definition
ABC
Term
why were VCR's at first feared by programmers
Definition
home taping for personal use
Term
by 1997 what percentage of americans owned a vcr
Definition
90%
Term
what is zapping?
Definition
cutting out commericals while recording
Term
what is zipping
Definition
fast fowarding past commercial breaks during playback
Term
what is TiVo
Definition
the "thinking vcr". digitally records programs it "thinks" you will like.
Term
Who created the first antenna television and who
Definition
Ed parsons (1947). ran a cable from the top of a hotel to watch KRSC (news station) from seattle
Term
what did Jim Davidson do and why
Definition
built a 100 foot tower to get a signal from memphis to watch ole mss play tennessee
Term
who was the first cable supplier
Definition
Jerrold Electronics
Term
who owned jerrold electronic and where
Definition
Milton Jerrold Shapp. williamsport PA
Term
why is line of sight when dealing with signals
Definition
signals can only be received if there is a clear path from the radiator to the recievers antenna
Term
if there is no line of sight from the radiator to the recievers antenna, what are other types of transmissions
Definition
signals can bounce off the ionsphere. signals can bouce off the ground
Term
What did the rule did the FCC approve that allowed provate companies to operate their own ground systems
Definition
Open skies (1972)
Term
what was the original purpose for community antenna television (CATV)
Definition
provide a television reception to communities that could not get clear line of sight to the transmitter
Term
what were the must carry rules and when were they established
Definition
all cable operators must assign channels and carry all local television channels on the system. (1965)
Term
what year did the FCC require cable operators to carry and operate their own original programming by mandating access channels
Definition
1972
Term
what were lease channels
Definition
channels citizens could buy time and produce longer programs and present "controversial issues"
Term
what was "race and reason"
Definition
a leased program hosted by nationally nazi, Tom Metzger
Term
what was "stairway to stardom"
Definition
leased program that feature local residents who wanted to "just show the world all the talent they had been bottling up for so long"
Term
who created HBO and why
Definition
Charles doland created HBO for the Queen Elizabeth II. it was dedicated to movies and sports
Term
what and when was the first film aired on HBO
Definition
"sometimes a great notion" novermmber 8, 1972
Term
What was the cable act of 1984
Definition
capped the amound of anual fees a city could charge a cable to 5% of companys gross revenues
Term
telecommunication act of 1992
Definition
Must carry rules were revisited. local broadcaster could now ask the cable operators for fees to carry their programming
Term
difference between monopoly and oligopoly
Definition
monopoly is illegal, oligopoly is not
Term
what is the economic principle
Definition
to become viable, new media create new ways of making money
Term
what are the two revenue streams for cable companies
Definition
direct revenue, indirect revenue
Term
what is direct revenue
Definition
subscriptions to: basic service, premium service, digital service, hdtv service, internet access
Term
what is indirect revenue
Definition
advertising rates and fees
Term
what is narrowcasting
Definition
specialized programming for diverse and fragmented audiences
Term
what was CNN, who created it and when
Definition
24 hour news, ted turner, 1980
Term
how much did CNN lose in the first 5 years
Definition
80 million
Term
first music televion
Definition
MTV
Term
First video on MTV and when
Definition
video killed the radio star-the buggles. august 1st, 1981
Term
what format to top of the line digital camcorders use
Definition
4:2:2
Term
what format to top of the line digital camcorders use
Definition
4:2:2
Term
for television, what does compression mean
Definition
the ability to get more than one channel or other information in less space than analog signal
Term
most popular HDTV format
Definition
1080i or 1080p
Term
how long does it take for all 525 lines to display
Definition
1/30 of a second.
Term
if you have 100 bits of data and compress it to 50. what is the compression ratio
Definition
2:1
Term
what are the popular compression techniques
Definition
mpeg-2 and mpeg-4
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