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Intro to Comm Final Exam
Set of flashcards for studying for the final intro to comm test
18
Communication
Undergraduate 1
12/16/2009

Additional Communication Flashcards

 


 

Cards

Term
A.N.S.V.A
Definition
Attention, Need, Satisfaction, Visualization, Action
Term
Five "R's" of Critical Thinking
Definition
Real - Is this info true?
Reliable - Is it from a reliable source?
Recent
Relevant
Replete - giving all information without holding anything back
Term
Maslow's Hierarchy of Needs
Definition
Self-actualization - Needs to live up to one's unique potential
Esteem - nee for self-esteem, achievement, competence, and independence
Belongingness/Love - needs to love and be loved, to belong and be accepted
Safety - needs to feel that the world is organized and predictable; need to feel safe, secure, and stable
Physiological - needs to satisfy hunger, thirst, etc
Term
Persuasion is...
Definition
Changing/reinforcing...
Beliefs, Attitudes, Values, and Behavior
Term
Persuasive Goals
Definition
Stop, avoid, adopt, continue
Term
Types of Persuasive speeches
Definition
Fact, Value, Policy
Term
Three Greek Methods
Definition
Ethos, Logos, Pathos
Term
Three Greek Methods
Definition
Ethos, Logos, Pathos
Term
Three factors of Ethos: Credibility
Definition
Competence - Experience
Character - trust/goodwill
Charisma
Term
Types of Credibility
Definition
Initial
Derived
Terminal
Term
Logos
Definition
Evidence, Reasoning
Term
Types of Evidence
Definition
Examples
Statistics
Testimony
(Falls under "Logos")
Term
Types of Reasoning
Definition
Inductive (specific to general reasoning)
Deductive (specific to specific reasoning)
Causal (not "casual")
Analogical (similar cases)
Term
Reasoning Fallacies
Definition
Red Herring, Ad Hominem, Either-Or, Bandwagon, Slippery Slope
Term
Pathos
Definition
Emotional Appeal
Term
Types of Pathos (emotional appeal)
Definition
Fear, Compassion, Pride, Anger, Guilt, Reverence
note: Use Sparingly, Don't use when speaking to hostile audience
Term
7 elements of a pursuasive speech
Definition
A-ttention (hook)
N-eed
S-atisfaction (develop solution with the five steps of satisfaction)
V-isualization (resummarize speech)
A-ction
----
R-eferences
V-isual aids
Term
Five steps under "satisfaction" part of a persuasive speech
Definition
Statement of solution (WHAT)
Explanation of Solution (WHY)
Demonstration of Solution (HOW)
Previous Reference (WHO)
Meet Objections (WHY NOT)
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