Term
| What percentage of people who are asked to be a part of Arbitron participate |
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Definition
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Term
| How old do you have to be to participate in the arbitron process |
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Definition
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Term
| How many people per household need to participate if in agreement with the Arbitron Consent |
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Definition
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Term
| What else is included in the Radio Diary Package |
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Definition
| easy to follow instructions, thank you letter, cash premium for each participant |
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Term
| What five things do people need to track during the week they participate |
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Definition
| start and stop times, station identifiers, am/ fm indicators, listening locations, whether or not they listened to the radio that day |
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Term
| What personal information is asked |
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Definition
| age, sex, employment status, city, county and zip |
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Term
| How many markets does arbitron participate in |
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Definition
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Term
| What two software systems does the arbitron use |
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Definition
| maximi Ser 98 and media professionalism |
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Term
| How did Arbitron improve since 1995 |
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Definition
| Improve sample reps of men 18-34, maintain reps of blacks and hispanics, increase survey frequency |
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Term
| How many radio stations/ advertiser agency services does Arbitron serve |
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Definition
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Term
| How many surveys does Arbitron mail per year |
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Definition
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Term
| How many questions are asked on the back of the survey and what about? |
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Definition
| 21 questions, lifestyle, purchase intentions and status of socioeconomic involvement |
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