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Definition
| the vocal liveliness with which a newscast or commercial is read |
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| a sound that is not natural in the normal speaking voice. A strained or constructed quality. Artificial. |
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| The amount of conviction evident in the voice. Newscasts, particulary, should display considerable _______ |
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Definition
| The descriptive words and phrases used to develop a picture for the listener |
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| The voice goes neither up nor down, but seems to hang, as thugh more was going to be said. |
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| A sound that is devoid of nasal resonance |
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Definition
| the act of legnthening the final syllables in words. |
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| Emotion that is evident in the voice. the combination of enjoyment, friendliness and sincerity. |
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Definition
| The inflection conclusion given to the last syllable or word in a sentence. The inflection should be downward. |
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| Raising or lowering the pitch of the voice for the purpose of achieving the desired emphasis and color. |
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Definition
| An expressionaless delivery. Just reading the words |
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Definition
| Too much resonance taking place in the nasal cavaties.Usually display a hard, metallic quality. |
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Term
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Definition
| The best placement of pitch. ___________provides the speaker with maximum resonance, maximum flexibility, with the least amount of effort. |
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Definition
| The mouth. The most important resonating chambers. Words and Sounds are shaped within this |
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| A manner of speaking using rhythmical, recurring, meaningless inflections. |
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Definition
| Near volume in definition, but with more controlled use of the voice. Unlike volume, should display normal voice quality. |
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Definition
| The soul of a well-read commercial. The intangible but vital and sincere quality in an announcers voice which creates the desire within te listener to buy the product being advertised. Sincerity |
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Definition
| The inability of the announcer to pronounce each word or syllable well. An articulation fault |
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Definition
| Emphasis on important words in the copy. Stress forms include projection, inflection, duration and quality. |
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Definition
| Animation-enthusiasm-confidence. An essential quality for the successful announcer. |
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