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Definition
| Company has a marketing need |
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Term
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Definition
new prouct
stimulate
address misperception |
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Term
| World's largest congolmerates |
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Definition
Omnicom
WPP
Interupublic Gorup
Publicis Group
Dentso |
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Definition
| Wire and plastic Products |
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Definition
McCann Ericson
BBDO
JWT
Y+R
DDB |
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Term
| WHere Ad Ideas Come From? |
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Definition
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Term
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Definition
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Term
| What is Maslow's Hierarchy? |
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Definition
Basic/Physiological Needs (survival)
Safety Needs
Love/Belonging
Esteem Needs
Self-Actualization |
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Term
| Freud's theory that drives people |
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Definition
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Term
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Definition
| tend to copy al[ha male to gain status |
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Term
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Definition
| founded OGilvy and Mather |
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Term
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Definition
Revolutionized advertisng
Lemon ad for Volkswagon
Brought art directors and copywriters together
Founded Doyle Dayne and Bernbach |
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Term
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Definition
Consumer Advertising
PSA
Trade Advertising
B2B |
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Term
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Definition
Conventional (Broadcast, TV, Radio, Print)
Scree-Based Media (web, mobile, widgets, blogs)
Support Media (Outdoor, transit, transit)
In-Store (Kiosks, Installations)
Unvonventional (Ambient, Guerilla)
Sponsorpship (Event, Exhibit, TV Program) |
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Term
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Definition
| mirroring of equivalent elements, an equal distribution of visual weights, on either side of a central axis |
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Term
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Definition
| an equal distribution of visual weights achieved through weight and coutnerweight, by balancing one element with the weight of a counterpointing element without mirroring elemnts on either side of a central axis |
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Term
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Definition
| arrangement of graphic elements according to emphasis |
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Term
| 3 ways you can create visual heirachy in an ad |
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Definition
color
boldness
size/proportion
centrality |
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Term
| Categories of Creative Approaches |
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Definition
visual metaphor
good reason to buy
comparison
exaggeration
problem is the solution
visual analogy
parody
humor
life experience
Eccentric POV
Facts
Motivate and Inspire
comparison
spokepoerson
endorsement
testimonial
storytelling
cartoon
musical
misdirection
adoption
doc
mokumentary
montage
animation |
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Term
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Definition
rough
thumbnail
comprehensive |
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Term
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Definition
headline
visual
body
logo
tagline
mandatories |
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Term
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Definition
| strategic plan that both client and design firm agree upon; outlining and strategizing design project |
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Term
Young's five step for gathering ideas |
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Definition
1. Gather Materials
2. Mental Digestive PRocess
3. STop
4. Constatntly thinkng about it
5. Share Ideas with Others |
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Term
| In yOUng's theory. 2 types of materials to gather |
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Definition
Specific on product and people
General materials on your knowledge and insights about life and events |
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Definition
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Term
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Definition
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Term
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Definition
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Term
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Definition
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Term
| 5 other typefaces other than helvetica or times |
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Definition
| Arial, Gregorian, Futura, Garamond, Rockwell, Optima, Myriad, Matrix, Lucida |
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Term
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Definition
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Term
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Definition
Serif/Sans-serif
Bold/Lifght
Roman/Italics |
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Term
| easiest style of font to read for print |
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Definition
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Term
| easiest style fo font to read on monitor |
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Definition
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Term
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Definition
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Term
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Definition
Legibility
Readability
Use only one space after letters
extra space: double enter
Shape |
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Term
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Definition
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Term
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Definition
| selected popylation characteristics |
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Term
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Definition
full-service
creative boutique
Conglomerates
PR |
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Term
| 5 services an agency provides |
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Definition
Place media
brand strategies
ad motivates fulfill strategy
preapre mesaages for print
write copy
reccomend tactics |
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Term
| Publicis Gorup is a type of |
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Definition
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Term
| Only 2 countries that can use topless models |
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Definition
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Term
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Definition
media $
billable hours
mark-ups on outside srevices
project contracts
retainers: monthly fee |
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Term
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Definition
sell
inform
inspire action
motivate
persuade |
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Term
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Definition
| specific targeted group of people |
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Term
| Tactics used to reach audience |
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Definition
| sweepsteaks, guerilla, trageted media |
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Term
| ways you can cannect emotionally |
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Definition
understand
appeal towards
interested in
dreams/desires
solve problems
build trust |
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Term
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Definition
| asset based on feelings and responses. not on a functional characersitic of a product/service |
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