Term
| advertising effectiveness research |
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Definition
| studies conducted to examine the effectiveness and appropriateness of advertisements aimed at individual markets |
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| method for estimation that relies on developments and findings in similar markets or where product is the same life cycle stage. |
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| translation of translated text back into its original language, by a different individual, to ensure that the instrument has been translated as intended. |
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| research investigating how consumers' knowledge and recognition of a brand name affect their purchasing behavior. |
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| brand name generation and testing |
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Definition
| testing of brand names and logos; necessary when companies market their products nationally |
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| research examining brand preferences and brand attitudes |
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| research that examines cause and effect relationships |
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| channel performance and coverage studies |
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Definition
| studies investigating whether existing channels are appropriate for communication, if channels exist at all, or whether they are appropriate for international marketing communications |
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| competitive pricing analysis |
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Definition
| pricing studies that determine the price the market will bear for the respective product category |
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| concept development and testing studies |
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Definition
| concept tests usually performed in developed countries evaluating the product/service offering and the related marketing mix in light of the different international target markets |
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| extent to which meanings remain the same in different cultural environments |
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| consumer segmentation studies |
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Definition
| research conducted to identify market segment profiles |
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| method that assesses the content of advertisements in a medium with verbal and visual content |
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Definition
| methods used for projecting the cost of research. |
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Term
| data collection instrument |
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Definition
| used to collect data, such as printed questionnaire, a paper and pencil measure, or electronic measurement device |
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Definition
| successive translation (by different translators) of instrument between original language and the language of administration with the purpose of obtaining an instrument that is closest in meaning to the original. |
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Definition
| coordinated collection of data, systems, told, and techniques, complemented by supporting software and hardware designed for gathering and interpretation of business and environmental data |
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Definition
| method of forecasting sales by asking a number of experts to estimate market performance, aggregating the results, and sharing this information with the said experts; the process is repeated several times, until a consensus is reached |
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| qualitative research method involving extensive interviews aimed at discovering consumer motivations, feelings and attitudes toward an issue of concern to the sponsor using unstructured interrogation |
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Definition
| all research methods observing or describing phenomena |
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| data collection instrument constructed for each nationality to measure a particular factor; its the best measure for culture-specific phenomena. |
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Definition
| a culture-free data collection instrument that can be used to measure the same phenomenon in different cultures |
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Definition
| research that examines cause and effect relationships; it has highest validity and reliability of all types of research |
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| research conducted early in research process that helps further define a problem or identify additional problems that need to be investigated |
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Definition
| data collected for purposes other than the problem at hand |
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Definition
| qualitative research approach investigating a research question using a moderator to guide discussion within a group of subjects recruited to meet certain characteristics |
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Definition
| difference in purposes for which products may be used in different country environments |
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Definition
| aids companies in identifying necessary logistics that serve their needs in a timely and cost effective manner |
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Definition
| data collected by a company to address a problem not related to the current research question |
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Term
| international market potential studies |
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Definition
| studies conducted to evaluate the potential that a particular country offers for a company |
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Term
| international marketing research |
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Definition
| systematic design, collection, recording, analysis, interoperation, and reporting of information pertinent to a particular marketing decision facing a company operating internationally |
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Definition
| approach to sales forecasting based on the opinion of different experts |
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Definition
| studies that evaluate media availability and appropriateness of medium for a company's message |
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Definition
| research approach used frequently in international markets, whereby subjects are observed interacting with a product and related components of marketing mix |
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Definition
| questions with free-format responses that the respondent can address as he or she sees appropriate |
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Definition
| process of translating original instrument by different translators and comparing translations |
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Term
| plant/warehouse location studies |
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Definition
| studies that evaluate appropriateness of plant or warehouse location to ensure that its in accordance with limitations of national environment and with needs of company |
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Term
| point-of-sale- based projections |
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Definition
| market share and other relevant market dimensions assessed by use of store scanners in weekly and biweekly store audits |
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| studies examining extent to which a particular market is price sensitive |
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| data collected for purpose of addressing problem at hand |
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| product packaging design studies |
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Definition
| studies that evaluate consumers' reaction to a package, extent to which package adequately communicates information to consumer, and distribution implications of package |
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Definition
| studies that estimate product preference and performance in a given market |
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Definition
| studies that estimate product profit in specific international markets |
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| purchase behavior studies |
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Definition
| research aimed at evaluating consumers' reaction to and interaction with a company's products |
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Definition
| research that uses nonsystematic processes, such as nonrandom sampling and open ended data, as well as involves researcher as participant |
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Definition
| structured type of research that involves either descriptive research approaches, such as survey research, or causal research approaches, such as experiments. |
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Definition
| extent to which data is likely to be free from random error and yield consistent results |
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| method used to collect data |
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Definition
| projected sales for a particular territory |
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Definition
| studies forecasting optimal sales performance |
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Term
| sales force compensation, quota and territory studies |
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Definition
| different studies pertaining to personal selling activities; they are crucial in helping to determine appropriate strategies for certain international markets |
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| sales force composite estimates |
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Definition
| research studies wherein sales forecasts are based on personal observations and forecasts of local sales force |
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Definition
| number of study participants necessary to obtain a high study reliability |
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Definition
| list from which sample units are selected |
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| decision involving selection of sampling units |
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Definition
| entity included in study; it may be individuals or representatives belonging to particular groups |
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| data collected to address a problem other than the problem at hand |
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| studies of premiums, coupons, and deals |
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Definition
| studies that help identify practices in each target country where a promotion is planned by investigating practice and legality of premiums, coupons, and special deals |
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Definition
| descriptive research that involves administration of personal, telephone, or mail questionnaires. |
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Definition
| testing new product performance in a limited area of national or regional target market to estimate product performance in respective country or region |
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| models that use the data of past performance to predict future market demand |
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Definition
| extent to which data collected is free from bias |
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