Term
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Definition
| the systematic gathering, recording, and analyzing of data to provide information useful in marketing to decision making |
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Term
| International Marketing Research |
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Definition
| involves two additional complications. First, information must be communicated across cultural boundaries. Second, environments within which the research tools are applied are often different in foreign markets |
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Term
| 3 types of research information |
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Definition
1. general information about country/area/market
2. information necessary to forecast future marketing requirements by anticipating social, economic, consumer, and industry trends within markets/countries
3. specific marketing information used to make product, promotion, distribution, and price decision and to develop marketing plans |
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Term
| Main types of Information in Marketing Research |
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Definition
1. Economic
2. Cultural, Sociological, and Political Climate
3. Overview of Market Conditions
4. Summary of Technological Environment
5. Competitive Situation |
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Term
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Definition
1. Define the problem and establish objectives
2. Determine sources of information to fulfill objectives
3. Consider costs and benefits of research
4. Gather data from secondary or primary sources (or both)
5. Effectively communicate results to decision makers |
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Term
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Definition
| data collected specifically for the particular research project at hand |
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Term
| Problems with Gathering Primary Data |
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Definition
1. Ability to Communicate Opinions
2. Willingness to Respond
3. Sampling in Field Surveys
4. Language and Comprehension |
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Term
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Definition
| the questionnaire is translated from one language to another, and then a second party translates it back to the original. Helps to pinpoint misinterpretations |
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Term
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Definition
| helps to ensure an accurate translation because of commonly used idioms in both languages, which back translation doesn't do. |
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Term
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Definition
| modified back translation where back translation is performed until a version can be back translated perfectly with no errors by a NEW translator |
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Term
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Definition
| dealing with countries that have different languages, economies, social structures, behavior, and attitude patterns |
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Term
| 7 Different Types of Internet Research |
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Definition
1. Online surveys and buyer panels
2. Online focus groups
3. Web visitor tracking
4. Advertising measurement
5. Customer identification systems
6. E-mail marketing lists
7. Embedded research |
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Term
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Definition
| experts are polled for their opinions on economic factors such as market size and growth rate. Marketers use an accumulation of all answers to help estimate demand |
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Term
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Definition
| assumes that demand for a product develops in much the same way in all countries as comparable economic development occurs in each country. |
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Term
| Stages of Economic Development |
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Definition
1. The traditional society
2. The preconditions for take-off
3. The take-off
4. The drive to maturity
5. The age of high mass consumption |
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Term
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Definition
| an increase in national production that results in an increase in the average per capita gross domestic product |
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Term
| UN Economic Development Stages |
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Definition
1. MDC (more-developed country)
2. LDC (less developed country)
3. LLDC (least-developed country |
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Term
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Definition
| Newly Industrialized Countries |
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Term
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Definition
| represents those types of capital goods that serve the activities of many industries |
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Term
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Definition
| the coexistence of modern and traditional sectors within the economy |
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Term
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Definition
1. Market-perceived quality
2. Performance quality |
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Term
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Definition
| the changes mandated by local product and service standards |
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Term
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Definition
| term used to identify concern with the environmental consequences of a variety of marketing activities |
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Term
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Definition
| any idea percieved as new by a group of people |
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Term
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Definition
| process by which innovation spreads |
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