Shared Flashcard Set

Details

International Management
International Marketing Research Practices and Challenges
4
Management
Undergraduate 4
03/19/2008

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Cards

Term

international marketing research

Definition

The systematic design, collection, recording, analysis interpretation, and reporting of information pertinent to a particulater marketing decisition facing a company operating internationally.

Term

buyer behavior research

Definition

Research examining brand preferences and brand attitudes.

Term

Brand  Awareness Research

Definition

Research aimed at evaluating consumers' reaction to and interaction with a company's products.

Term
purchase behavior studies
Definition

Research aimed at evaulating consumers' reaction to and interaction with a comany's products.

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