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International Business - Chapter 15
Mike Peng and Klaus Meyer
22
Business
Post-Graduate
01/09/2014

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Term
Integration-responsiveness framework
Definition
A framework of MNE management on how to simultaneously deal with two sets of pressures for global integration and local responsiveness
Term
Local responsiveness
Definition
The necessity to be responsive to different customer preferences around the world
Term
Home replication strategy
Definition
A strategy that emphasises international replication of home country-based competencies such as production scales , distribution efficiencies and brand power
Term
Localisation (multi domestic) strategy
Definition
A strategy that focuses on a number of foreign countries/regions, each of which is regraded as a stand-alone 'local' (domestic) market worthy of significant attention and adaptation
Term
Global standardisation strategy
Definition
A strategy that relies on the development and distribution of standardised products worldwide to reap the maximum benefits from low-cost advantages
Term
Centre of excellence
Definition
A MNE subsidiary explicitly recognised as a source of important capabilities with the intention that these capabilities be leveraged by and/or disseminated to other subsidiaries
Term
Transnational strategy
Definition
A strategy that endeavours to be cost efficient , locally responsive and learning driven simultaneously around the world
Term
International division
Definition
A structure that is typically set up when firms initially expand abroad, often engaging in a home replication strategy
Term
Geographic area structure
Definition
An orgnisational structure that organizes the MNE according to different countries and regions
Term
Country or regional manager
Definition
The business leader of a specific geographic , area or region
Term
Global product division
Definition
An organisational structure that assigns global responsibilities to each product division
Term
Knowledge management
Definition
The structures , processes and systems that actively develop, leverage and transfer knowledge
Term
Explicit knowledge
Definition
Knowledge that is codifiable ( that is, can be written down and transferred with little loss of its richness)
Term
Organisational ( team embedded ) knowledge
Definition
Knowledge held in an organisation that goes beyond the knowledge of the individual members
Term
Communities of practice ( CoP)
Definition
Groups of people doing similar or related work and sharing knowledge about their practices of work
Term
Virtual communities of practice
Definition
Communities of practice interacting via the internet
Term
Knowledge governance
Definition
The structures and mechanisms MNEs use to facilitate the creation , integration, sharing and utilisation of knowledge
Term
Absorptive capacity
Definition
The ability to recognise the value of new information assimilate it and apply it
Term
Social capital
Definition
The informal benefits individuals and organisations derive from their social structures and networks
Term
Worldwide ( or global ) mandate
Definition
The charter to be responsible for one MNE function throughout the world
Term
Subsidiary initiative
Definition
The proactive and deliberate pursuit of new opportunities by a subsidiary to expand its scope of responsibility
Term
National innovation systems
Definition
The institutions and organisations that influence innovation activity in a country
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