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INS21 ASSIGNMENT 4
INS21 ASSIGNMENT 4 Marketing
23
Insurance
Professional
06/08/2013

Additional Insurance Flashcards

 


 

Cards

Term
Producer
Definition
Any of several kinds of insurance personnel who place insurance business with insurers and who represent either insurers or insureds, or both.
Term
Agent
Definition
In the agency relationship, the party that is authorized by the principal to act on the principal’s behalf.
Term
Agency
Definition
A legal, consensual relationship that exists when one party, the agent, acts on behalf of another party, the principal.
Term
Principal
Definition
The party in an agency relationship that authorizes the agent to act on that party’s behalf.
Term
Actual authority
Definition
Authority (express or implied) conferred by the principal on an agent under an agency contract.
Term
Express authority
Definition
The authority that the principal specifically grants to the agent.
Term
Implied authority
Definition
The authority implicitly conferred on an agent by custom, usage, or a principal’s conduct indicating intention to confer such authority.
Term
Binding authority
Definition
An insurance agent’s authority to effect coverage on behalf of the insurer.
Term
Apparent authority
Definition
A third party’s reasonable belief that an agent has authority to act on the principal’s behalf.
Term
Independent agency
Definition
A business, operated for the benefit of its owner (or owners) that sells insurance, usually as a representative of several unrelated insurers.
Term
Broker
Definition
An independent producer who represents insurance customers.
Term
Agency expiration list
Definition
The record of an insurance agency’s present policyholders and the dates their policies expire.
Term
Independent agency network
Definition
A group of agencies that contractually link to share services, resources, and insurers to gain advantages normally available only to large regional and national brokers.
Term
Managing general agent (MGA)
Definition
An authorized agent of the primary insurer that manages all or part of the primary insurer’s insurance activities, usually in a specific geographic area.
Term
Exclusive agency marketing system
Definition
An insurance marketing system under which agents contract to sell insurance exclusively for one insurer (or for an associated group of insurers).
Term
Direct writer marketing system
Definition
An insurance marketing system that uses sales agents (or sales representatives) who are direct employees of the insurer.
Term
Mixed marketing system
Definition
An insurer’s use of more than one marketing system or distribution channel.
Term
Cold canvass
Definition
Contacting a prospect without an appointment.
Term
Loss run
Definition
A report detailing an insured’s history of claims that have occurred over a specific period, valued as of a specific date.
Term
Agency bill
Definition
A payment procedure in which a producer sends premium bills to the insured, collects the premium, and sends the premium to the insurer, less any applicable commission.
Term
Direct bill
Definition
A payment procedure in which the insurer assumes all responsibility for sending premium bills to the insured, collecting the premium, and sending any commission payable on the premium collected to the producer.
Term
Commission
Definition
A percentage of the premium that the insurer pays to the agency or producer for new policies sold or existing policies renewed.
Term
Contingent commission agreement
Definition
A contract provision in which an insurer agrees to make supple- mental payments to producers based on profitability alone or on a combination of profitability, volume, and growth in the agency’s book of business placed with that insurer.
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